Job Description

Copywriter
Main Purpose of the Role:
? Producing engaging, clear and concise copy for advertisements, marketing
materials, websites and various corporate content pieces - tailored for
specific audiences and industries.
? Proof reading content for accuracy and errors.
Reports to:
? Marketing Operations Manager.
Internal Team Interaction:
? (Information, support, advice): Within own division and across company:
exchange of information, support, advice.
External Team Interaction:
? Service providers, ambassadors, media, agencies, dealers, customers:
exchange of information, advice, support, persuasion.
Specialising In Professional HR Talent, Training & Development
NO. WHAT?
ACTIVITY
HOW?
TASKS TO BE EXECUTED
CRITICAL OUTCOMES
REQUIREMENT
1. Copywriting ? Creating and editing original copy that is
accurate, well researched and meets the needs
of the business as well as predetermined
deadlines.
? Meeting with various internal stakeholders to
understand messaging requirements, brand voice
and target audiences.
? Continuous research relating to product, industry,
competitors to inform effective copy and
formulate ideas.
? Proposing copy concepts in an engaging way
and carry out projects once they are approved.
? Interpreting creative direction, brief requirements
and technical information
And turning them into persuasive copy concepts.
? Collaborating with marketing divisional members
to brainstorm and develop a variety of marketing
material.
? Working with stakeholders to edit and modify copy
to meet their content expectations.
? Assisting in other aspects of the creative process to
create cohesive, accurate content.
? Edit and proofread work to ensure high editorial
standards are met across all editorial outputs.
? Formulation of PR messages and responses for
members of the EXCO Conduct in-depth
competitive analysis within our business's locations
and industries.
? Research to stay on top of the latest trends in Paid
Media advertising.
? A proven track record in delivering lucrative ROI
results.
? You will have a solid background in achieving
results in Google analytics,
? GTM, Google Merchant Centre Remarketing,
Mobile Optimization, Dynamic
? Remarketing and social media advertising, as well
as being able to interpret and constructively utilize
data to achieve results.
? A good knowledge of SEO and UX is highly
advantageous

Professional brand and
company messages
Conveyed to
stakeholders.
Informed & accurate
Content.
Receptiveness to
Feedback.
Contribution to a cross
Functional team.
Minimizing liability.
2. Internal &
External
Communication
? Drive brand consistency across all company
communications.
? Co-ordinate internal and external
communications.
? Review and recommend continuous
improvement to communication
resources and methods.
? Produce and distribute internal company
newsletter to relevant stakeholders
Clear unambiguous
communications/
product
messages.
Positive relations with
relevant stakeholders &
ensuring that internal
Specialising In Professional HR Talent, Training & Development
conjunction with Marketing Operations Manager.
? Developing and maintaining relationships with
various media.
? Communicating predefined and approved
content to various media for PR purposes.
audiences remain
abreast
of any business
developments.
Maximized media
exposure.
3. Industry &
Product
Knowledge
? Ensure that product knowledge remains current.
? Maintain close contact with Commercial
Managers; ensure mechanisms are
in place to inform on new/changes to products
and processes.
? Develop a working knowledge of all product
categories.
? Develop a working knowledge of business
processes and policies.
? Develop a working knowledge of industries which
the business services
Ensure that competitive
advantage is enabled
through copy
4. Administration ? Keep records of meetings, agreements and
discussions.
? Administrational support as required by the
Operations Manager, including
but not limited to: reporting and budget
preparational input.
? Quantitative reasoning: the justification of
activities through the gain of data.
? Ensure that relevant data is collected from all
marketing initiatives for ingestion into the
company CRM system.
? Stays abreast of relevant marketing & digital
marketing trends, changes,
? platforms and technologies and ensures
proficiency therewith.
? Time management essential.
Accurate and
complete
Adds value & capacity
to
Division
Leverage of new tech
to
achieve company
objectives
5. Teamwork ? Understands the job functions of team members
within the Marketing division.
? The ability to leverage assistance from the team
where required for successful execution of owned
tasks.
? Supports team members within the marketing
division, multi-tasking and assisting with workload
and marketing activities not specific to role profile
when the need arises.
? Willingness to learn new marketing skills, ability to
pivot and adapt to new requirements.
? ? After hour and weekend work where required.
Team objectives
achieved.
Execution of all tasks to
highest level.
Cross functional team
outputs.
Specialising In Professional HR Talent, Training & Development
6. Minimal
Acceptable
Standards
? Minimal acceptable standards are enforceable
for this role.
? Signature of minimal acceptable standards
indicates the role player's acceptance of minimal
requirements in terms of the execution of the role
relating to performance and required skill sets.
? Disciplinary process will be followed should the role
players performance not meet the minimal
acceptable standard.
? In signing your set of minimal acceptable
standards, you agree to the finite delivery of your
specific work sets. Only once you are certain that
a body of work is complete, has been proofread
by yourself, is edited and amended -may you
submit for approval to any level of management -
be it commercial or marketing team
management.
? Standard operating procedures specific to and
including this role to be followed at all times.
? Time blocking to be implemented in order to
achieve both individual and team deliverables.
Specialising In Professional HR Talent, Training & Development

Job Type: Full-time

Pay: R200000,00 - R300000,00 per year

Ability to commute/relocate:

Johannesburg, Gauteng: Reliably commute or planning to relocate before starting work (Required)
Education:

Diploma (Required)
Experience:

English or Journalism related?: 3 years (Required) proven experience as a copywriter in a related role: 2 years (Required) Industries related to(Motorcycles, Marine, Music, Audio, etc: 2 years (Required) Automotive Background: 2 years (Required)
Work Location: In person