Job Description

Our Cape Town office is looking for a Senior Through-The-Line (TTL) Copywriter to add their creative Digital and ATL skills on the Checkers account, delivering top-notch creative work, from conceptualizing integrated campaigns through to execution, exceeding client expectations.You will be a ATL creative all-star, with a solid background that includes both ATL and digital experience, ready to take on the world of retail. You have the skill set to capture promotional excitement and breakthrough concepts and copy for multiple media platforms such as web banners, newsletters, social media and website elements, whilst ensuring that the ATL elements, such as print leaflets, Point of Sale, outdoor media and TVC concepts, are just as exciting and ground-breaking.As TTL Copywriter, you will be responsible for conceptualising, writing and delivering ATL elements; radio scripts, TV scripts; website copy; social media content ideas and copy and much more. Because we love collaboration, our ideal person would enjoy working within a greater creative team.

• An eye for detail, ability to work well under pressure, as well as being up to date with the latest digital marketing trends, techniques and technologies are essential requirements
• Working closely with the art director to generate creative ideas and concepts to fulfill the client's brief
• Producing scripts and concepts with visual aids and references to communicate ideas to the client
• Gaining an understanding of the target audience and business which the advert is targeted at
• Meeting with the creative director and account managers before presenting ideas to clients
• Pitching ideas to clients (As a copywriter, you will be relied on heavily during presentations, making good presentation skills vital)
• Working on location
• Attending meetings at production houses and with other directors
• Working with voice over artists and assisting with the recording of your radio ads
• Working in editing suites to oversee the finished product
• Checking, guiding and assisting other creatives with their work

Technical skills/knowledge:

• TTL Copywriting and write with a strong background in ATL
• Carry out conceptual and writing skills from initial brief to final artwork
• Strong digital writing Portfolio
• Strong conceptual ability
• Great presentation skills
• Exceptional interpersonal skills
• Committed collaborative team player
• Excellent communication skills (both verbal and written)
• Proficient in: Microsoft Suite, Word, Excel, PowerPoint
• FIGMA advantageous, but not essential
• A knowledge of music searching and finding an appropriate voice over artist

Experience:

• At least 4-8 years experience as a TTL copywriter in an advertising agency a must
• Experience with ATL copywriting
• Experience with social media writing and specifications/ best practice
• Experience in high-volume environments with fast turnarounds preferred

Qualification:

• A completed Tertiary qualification in Copywriting/Writing/Brand Building

Interested candidates must please submit a concise CV and salary expectation. Only shortlisted candidates will be contacted. Should you not hear from us within three weeks after submitting your application, please assume that your application has been unsuccessful. We remain committed to the principles of employment equity.

99 Cents