Job Description

It's fun to work in a company where people truly BELIEVE in what they're doing!We are one of South Africas largest retailers and we have a fantastic opportunity for an experienced, highly conceptual mid-weight copywriter. This role is for an in-house creative team based in Cape Town. Your goal will be translating marketing and branding strategies into innovative and exciting campaigns and will see you develop effective and meaningful ideas, content, copy and scripts.We are looking for someone with excellent writing and research skills to be our full-time, in-house copywriter. As a member of the creative team, the copywriter will write and edit content for a variety of campaigns, working closely with the creative team to brainstorm ideas, develop concepts, and articulate messaging. The successful candidate will be a quick learner who has a versatile writing style.You will need to thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
Raise the bar continually for writing fresh copy that connects with a desired audience and drives action
Be adept at varying the voice, style, and other characteristics of messaging based on the industry, company, or target audienceMaintain up-to-date knowledge of communications- and client-related industry trends
Stay current on the appropriate style guidelines and brand voice for consistent messagingMinimum requirementsRelevant tertiary qualification
5 years experience in copywriting for advertising or marketing agencies
Retail experience is essential
Demonstrated knowledge/understanding of storytelling principles across various channels and digitalYou must have previous advertising agency, copywriting and retail experience. Please submit a relevant portfolio of work along with your CV on application.CompetenciesExceptional writing and research skills
Ability to work independently or with a team to meet deadlines
Excellent organizational skills and multitasking ability
Critical thinking skills
Ability to influence people through creative ideas and written work
Team player
Good interpersonal skillsWorking with the creative team to create exceptional creative work
Using key messages to develop work for multiple communication channels, including ATL, digital and non-traditional
Producing a variety of high-quality copy solutions, from punchy short-form to persuasive long-form.
Interpret creative briefs to develop concepts for execution with assigned brands
Research and understand a clients needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings
Write original copy and edit content for a range of marketing and communications materials
Collaborate with a team of account managers and creative staff, from concept development to delivery of final product
Present copy concepts and final deliverables to internal team and to client representative when requested and participate occasionally in client pitches
Revise copy based on internal feedbackClosing date: 8 November 2024If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!Discover who we are

Pick n Pay