Job Description

CountrySouth AfricaLocationSouth AfricaWorkplace locationJOHANNESBURG(ZAF)DomainCommunicationType of contractRegular positionExperienceMinimum 6 yearsCandidate Profile

• B.Com degree or equivalent Batchelor's degree
• Minimum of between 4 years but no more than 6 years broad understanding of Brand, PR or Internal & External communication
• Proven working experience in at least one of the following industries i.e petroleum or oil/gas, energy, Media, Marketing agency, FMCG industry.
• Writing skills
• Budget management
• High learning agility
• The ability to be a self-starter who can deliver results despite challenges

Activities

• This role is responsible for assisting with the creation and delivery of a brand and public relations strategy to position the company's brand in the market (including in Namibia, eSwatini and Botswana, also known as NBE Countries) with media and opinion formers in order to support marketing ROI and business objectives that will assist in obtaining maximum brand leverage (awareness, engagement and conversion).
• Profiling the TotalEnergies brand within the organisation and externally
• To be the custodian of the brand and standards and ensure adherence across all levels of the business

External Communications

• Manage all external communication activities with applicable stakeholders i.e Media and others
• Manage external engagement with the media i.e press conferences, media statements and or responding on behalf of the organisation to media queries.
• Assist in the management of relationships within the press and opinion leaders in the market to enhance and maintain positive image of the brand.
• Keep abreast of local and national news, events to ensure that the TotalEnergies brand is always portrayed positively.

Internal communications

• Develop content calendar of internal communication activities
• Assist in managing the editorial committee meetings to ensure relevant stories are shared using the right channels and timely
• Responsible for internal campaigns and the amplification of such activities through internal communication channels.

Brand

• Support the on-going positioning of the TotalEnergies Brand & Communication strategy and act as a brand custodian.
• Manage cross-functional campaigns (Retail, B2B, CSI and Lubs etc) to ensure brand identity compliance in overall marketing communications including but not limited to ATL, BTL, PR, Digital, website, events, instore-POS.
• Monitor competitive activities and industry trends and offers insights to support business objectives
• Maintain a timeline for all marketing activities and keep the brand team on deadline.
• Manage marketing campaign assets development and approvals trafficking.
• Maintain ongoing, open communication and updates to all functional areas i.e Retail marketing, operations, B2B, Sales communication, Sales, PR, Promotions, Media, Creative, Finance etc.
• Assist in managing external agencies and cross functional teams for marketing plan execution, budget & results tracking/analysis, PR/external communications. Further assist in managing agency status meetings and reporting.
• Work closely with Brand & PR Manager to ensure maximum positive exposure for all campaigns, product launches and sponsorships in the market.
• Assist in creating and delivering an effective PR & Communication strategy for the brand to maximise exposure and leverage the brand within budget parameters to achieve the overall business objectives.

HSEQ

• To effectively manage and minimise HSE risk within area of responsibility by ensuring:
• Compliance with all HSE Policies, rules, guideline and legal requirements
• Promotion of safe working environment and positively contributing to the company HSE KPIs and risk reduction strategies
• That HSE competency requirements are identified & enforced within area of responsibility

Context & EnvironmentThe South African energy market is in a flux of change with amendments and implementations of new acts, this creates an exciting opportunity for TotalEnergies Marketing Services an affiliate of TotalEnergies to increase its market share in the country. The petroleum industry operates within a regulated framework and this has resulted in many new opportunities. TotalEnergies and by extension, its affiliate in South Africa are working hard to achieve the company's net zero ambition by 2050. These changes presents an opportunity for an up and coming Brand, PR and Communications professional who wants to showcase their skills working for one of the Top Employers in South Africa.

TotalEnergies