Job Description

Introduction

At GWK we work daily to move the boundaries of agriculture, to help people discover new and better ways. We are pioneers in the agri- and food value chain, committed to shaping a sustainable business, driving growth and providing a better future for all stakeholders. We offer you the opportunity to establish yourself within a professional, corporate environment in the countryside.



Strategic and operational management and optimisation of various digital platforms for the VKB Group, supported by high quality written and visual content. Research, development and deployment of digital platforms in accordance with the company strategy and goals, based on solid SEO knowledge and expertise.

Requirements

• Relevant degree/diploma in digital marketing or proven portfolio of projects;
• Experience in a digital marketing environment: 4-6 years;
• Experience in digital publications will be an advantage;
• Solid, proven knowledge and utilisation of SEO functions;
• Excellent Afrikaans and English writing skills;
• Ability to use creative language to sell ideas;
• Short video creation skills will be an advantage;
• Experience in the agricultural industry will be an advantage.

• Manage digital platforms owned by the VKB Group and its affiliates (including, but not limited to, websites, publications, social media pages and established communication platforms);
• Develop, implement and execute strategy for a wide range of digital platforms designated to the portfolio to support business strategy and goals and act in an advisory capacity to the Head of Corporate Communication;
• Develop and curate enticing content tailor-made for each platform to reach digital marketing goals in collaboration with relevant team members;
• Fostering engagement and building relationships with the online community through various channels using technical knowledge of platforms and creative content;
• Continuous research to understand target market and its content preferences;
• Conduct statistical feedback reports for all digital platforms;
• Search engine optimisation (SEO): Implementing SEO strategies to improve the organic visibility of digital content in search engine result pages and increase traffic to platforms;
• Understand and use paid advertising on platforms like Google Ads, Facebook Ads and Instagram Ads to create call to action and increase visibility;
• Collaborating with other departments or teams to ensure alignment of digital media efforts aligned with the overall business goal and strategies;
• Brand reputation management: Monitoring online mentions, responding to comments or enquiries timeously and addressing issues to maintain a positive brand image;
• Continuous updating, experimentation, optimisation and maintenance of digital platform content;
• Understand the company's strategy and brand positioning;
• Budget management allocated to digital media activities.

• Attention to detail
• Writing skills
• Adhere to SEO rules
• Proofreading
• Creativity
• Communication

• The company can expire jobs at any time at their own discretion.
• VKB Group and/or its subsidiary companies will use any personal data collected through the job opportunities section of this website for recruitment purposes only and, should your application be successful, for purposes connected with your employment.
• VKB Group is an equal opportunity employer. VKB Group's approved Employment Equity Plan and Targets will be considered as part of the recruitment process aligned to VKB Group's Employment Equity & Transformation Strategy. VKB Group actively supports the recruitment of People with Disabilities
• Things to take note of when applying through our Career Portal.
• Use Google Chrome when accessing the portal
• Clear copy of your CV in either PDF or Word
• The CV should not have handwriting on the document
• NB! Only Submit your CV on the Upload CV section of the application form and not a PDF that includes other documents such as ID, Driver's License and other documents. The application form will make provision for the candidate to upload supporting documents.
• When uploading profile picture, make sure the minimum size uploaded is 300 x 300px

VKB Group