Job Description

Duties:

• Work alongside the Chief Marketing Officer and Brand Manager to develop the Brand and CI guidelines aligned to the overall Brand strategy, and customised to market segmentation, based on an analysis of competitor product offerings in the online gaming industry
• Direct and lead creative team in developing and delivering creative artwork and providing innovative solutions for the delivery of marketing objectives
• Manage creative processes from conceptualisation to production
• Manage investigations and analyses into potential graphic and animation graphic innovations to grow the business delivery and streamline processes
• Lead brainstorming sessions and creation of concepts by being an ideas bank of new innovation and concepts to be used as a foundation for content for various online channels in line with business requirements
• Lead design teams in the development of concepts and execution of all projects to create exceptional visual style & tone for a range of projects
• Collaborate on UX and wireframe executions with other members of the team to provide insight into how the project will work
• Oversee the development of plans for generating meaningful content to drive increased traffic, engagement and brand visibility
• Conceptualise, plan and ensure synergies are created between design content for various projects
• Lead the vision and oversee the development, creation and deployment of designs for multiple projects; including the implementation of design plans through editorial calendars across all relevant marketing channels and platforms
• Work closely with creatives and developers to ensure the solidity of designs and highest level of quality is maintained at all times.
• Translate complex ideas into beautiful visual executions that make them easier to understand.
• Introduce graphic and animation tools, and access to relevant content that enables a series of creative opportunities for marketing services
• Influences present and future products, services, platforms and content management by determining and evaluating current and future market trends.
• Measure the success of campaigns and platforms through analytics and provide reports and insights in this regard
• Actively lead/participate in every aspect of creative design and development: Copywriting, Graphic design, Web and email design, Layout

Minimum requirements:

• 3-Year Degree in Marketing / Communications / Graphic Design
• 10 years experience following a path through the ranks of the industry from designer / copywriter through to management levels, including experience as a creative director or in a similar creative role
• Experience should include 5 years working within an editorial role and 2 years in a supervisory / management capacity
• Hand-on experience in creative process, marketing, graphic design and brand development
• A proven track record of managing successful creative design and multi-discipline teams
• Excellent working knowledge of software such as Figma, Adobe XD, Photoshop, InDesign etc

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