Job Description

Closing Date 2025/02/23
Reference Number EDU250218-1
Job Title Creative Lead
Job Type Permanent
Campus National
Department Marketing
Number of Positions 1
Location - Town / City National
Location - Province National
Location - Country South Africa
Minimum Education Level Bachelors Degree | Advanced Diploma
Job Category Marketing
Job Advert SummaryEduvos is looking to employ a Creative Lead on a permanent basis at any of our National campuses.Type of role:
PermanentPurpose of the role:
a Creative Lead in Eduvos is to define and elevate the brand's identity through compelling storytelling and integrated marketing campaigns, ensuring consistent, high-quality creative output that aligns with the institution's strategic goals and enhances brand awareness and engagement across multiple platforms.
Minimum Requirements

• Bachelors degree in Graphic Design, Marketing, Fine Arts, or related field; Masters degree is a plus.
• 8+ years of experience in a senior creative role, ideally in higher education or a student-focused industry.
• Proven track record of leading and developing creative teams in fast-paced, innovative environments.

Duties and Responsibilities

• Responsible for Brand Identity

• Define brand
• Develop compelling brand narratives
• Develop and maintain comprehensive brand guidelines covering all aspects of visual and verbal identity, ensuring consistent implementation across all platforms and materials. * Plan and execute impactful multi-channel marketing campaigns that elevate Eduvoss brand awareness and engagement, including digital, social media, print, video, and experiential initiatives.
• Act as the creative quality gatekeeper, providing constructive feedback to ensure all creative output meets Eduvoss standards of excellence and aligns with the brand guidelines
• Review and approve all creative deliverables, from digital assets like social media posts and email templates to large-scale productions like video campaigns and outdoor advertising.
• Continuously refine creative outputs based on feedback and performance metrics, ensuring the brand remains relevant and impactful in a competitive landscape.
• Provide regular updates and presentations to senior leadership, showcasing the impact of creative initiatives and recommending future strategies
• Work in close partnership with key marketing functions such as Content Strategy, Digital Strategy, and Campaigns to deliver seamless, integrated campaigns.
• Collaborate with Eduvoss academic, admissions, and student experience teams to ensure the brand story is carried through in student-facing materials, from prospectuses to orientation guides.
• Liaise with external creative agencies and production partners to supplement internal resources and achieve optimal results for large-scale projects.
• Act as the creative voice in strategic meetings, advocating for innovative approaches and emphasizing the importance of storytelling in achieving marketing objectives
• Introduce processes and workflows to streamline creative operations, ensuring timely delivery without compromising quality.
• Creative strategies that align with broader marketing goals, supporting key initiatives such as student acquisition, retention, alumni engagement, and corporate partnership

Functional and Behavioural Competencies

• Exceptional portfolio demonstrating expertise in brand storytelling, digital design, and multimedia content.
• Strong understanding of digital and traditional marketing channels, with the ability to adapt creative strategies for different platforms and audiences.
• Excellent communication, presentation, and leadership skills.
• Expert in Figma and Adobe Creative Suite
• Strong knowledge of design software (e.g., Adobe Creative Suite, Figma, etc.).
• Experience working with diverse audiences and creating culturally sensitive and inclusive content.
• Ability to manage multiple projects simultaneously, balancing creativity with project timelines and objectives.
• Action orientation
• Leadership and People Management
• Collaborative relations and teamwork
• Effective communication
• Analysing and problem solving
• Innovation, adaptability and change - passion for creativity and innovation
• Planning and organising
• Resilience and coping with pressure and setbacks
• Commercial and entrepreneurial approach

Eduvos