Job Description

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Job Advert Summary

Eduvos

is looking to employ a

Creative Lead

on a permanent basis at any of our

National campuses

.

Type of role:

Permanent

Purpose of the role:

a Creative Lead in Eduvos is to define and elevate the brand's identity through compelling storytelling and integrated marketing campaigns, ensuring consistent, high-quality creative output that aligns with the institution's strategic goals and enhances brand awareness and engagement across multiple platforms.

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Minimum Requirements

Bachelor's degree in Graphic Design, Marketing, Fine Arts, or related field; Master's degree is a plus. 8+ years of experience in a senior creative role, ideally in higher education or a student-focused industry. Proven track record of leading and developing creative teams in fast-paced, innovative environments.
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Duties and Responsibilities

Responsible for Brand Identity
+ Define brand
+ Develop compelling brand narratives
+ Develop and maintain comprehensive brand guidelines covering all aspects of visual and verbal identity, ensuring consistent implementation across all platforms and materials.
Plan and execute impactful multi-channel marketing campaigns that elevate Eduvos's brand awareness and engagement, including digital, social media, print, video, and experiential initiatives. Act as the creative quality gatekeeper, providing constructive feedback to ensure all creative output meets Eduvos's standards of excellence and aligns with the brand guidelines Review and approve all creative deliverables, from digital assets like social media posts and email templates to large-scale productions like video campaigns and outdoor advertising. Continuously refine creative outputs based on feedback and performance metrics, ensuring the brand remains relevant and impactful in a competitive landscape. Provide regular updates and presentations to senior leadership, showcasing the impact of creative initiatives and recommending future strategies Work in close partnership with key marketing functions such as Content Strategy, Digital Strategy, and Campaigns to deliver seamless, integrated campaigns. Collaborate with Eduvos's academic, admissions, and student experience teams to ensure the brand story is carried through in student-facing materials, from prospectuses to orientation guides. Liaise with external creative agencies and production partners to supplement internal resources and achieve optimal results for large-scale projects. Act as the creative voice in strategic meetings, advocating for innovative approaches and emphasizing the importance of storytelling in achieving marketing objectives Introduce processes and workflows to streamline creative operations, ensuring timely delivery without compromising quality. Creative strategies that align with broader marketing goals, supporting key initiatives such as student acquisition, retention, alumni engagement, and corporate partnership
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Functional and Behavioural Competencies

Exceptional portfolio demonstrating expertise in brand storytelling, digital design, and multimedia content. Strong understanding of digital and traditional marketing channels, with the ability to adapt creative strategies for different platforms and audiences. Excellent communication, presentation, and leadership skills. Expert in Figma and Adobe Creative Suite Strong knowledge of design software (e.g., Adobe Creative Suite, Figma, etc.). Experience working with diverse audiences and creating culturally sensitive and inclusive content. Ability to manage multiple projects simultaneously, balancing creativity with project timelines and objectives. Action orientation Leadership and People Management Collaborative relations and teamwork Effective communication Analysing and problem solving Innovation, adaptability and change - passion for creativity and innovation Planning and organising Resilience and coping with pressure and setbacks * Commercial and entrepreneurial approach