Job Description

xe2x9dxa4xefxb8x8f Meet your dream teamHi there! Were Welcome Tomorrow the digital marketing agency behind some of Africas most successful brands xf0x9fx91x8b.Welcome Tomorrow was founded in 2021 by , starting from a simple observation: advanced growth marketing techniques are not localised for emerging markets. Online marketing is increasingly complex and competitive, while there too much fragmentation in the expertises required to build sustainable compounding growth. Today, very few partners have a 360 vision of the key components that contribute a business success.Bringing state-of-the-art performance marketing expertise, Welcome Tomorrow is on a mission to redefine what a trusted growth partner is in Emerging Markets, starting with Africa. We operate along 4 main pillars:

• Performance Marketing: driving actual business results for our customers (such as online sales or leads) thanks to data-driven strategies articulated around data, media and creatives.
• Mobile Growth: acquiring new users and retaining them on mobile apps. This one is a big bet for us as the Mobile opportunity is huge in Africa (450M smartphone users), yet theres almost no local expertise in this field.
• Creative Studio: relevant creatives and messaging are paramount in any campaign performance. We design specific data-driven creatives for each marketing channel and adopt a systematic A/B testing approach.
• Tracking & Analytics: we enable our customers to collect, visualise and activate their 1st party data across multiple platforms and channels to make better business decisions, faster.

Requirementsxf0x9fx8exa8 Role DescriptionAt Welcome Tomorrow, we believe that Creative and Performance marketing teams should sit together. Were looking for a Creative Strategist to work with our clients on the production and realisation of original concepts and innovative creative mechanics for their paid media campaigns. Your missions will encompass the following:

• Conceptualising and designing high-impact static, video and UGC creatives to help our customers gain competitive edge
• Owning the project management of our entire ad creation process to help our team stay on track with creative research, delivery and testing
• Auditing the brand and products of our customers to deeply understand their industry and define the most effective communication angles they should adopt to resonate close to their end customers
• Conducting competitive research to identify our customers environment and draft creative best practices for a given industry and market
• Working closely with our Paid Media Managers to build content that optimally fits marketing channels and share performance insights
• Being the connecting link between data and creatives to understand the performance of your work through an iterative A/B testing approach
• Being on the constant lookout for new formats, hooks, scripts, and angles, ensuring our content is always one step ahead
• Participation in tech events and customer trainings to grow your skills and represent Welcome Tomorrow

xf0x9fx96x8b QualificationsYou have:

• 3+ years of experience in a creative agency or freelance work
• Mastery of Figma and Photoshop
• Experience designing creatives for ad campaigns (ex: Meta, Google Ads)
• A portfolio of work showcasing your design & animation mindset and skills
• Excellent interpersonal and relationship skills to maintain customer relationships
• A permanent curiosity, sense of observation and repartee, a strong feel for advertising
• Understanding of performance-based marketing strategies
• Familiarity with new and traditional brand channels and media

xe2xadx90xefxb8x8f Bonus:

• You have experience working with

(ideally, you are Notion Essentials Certified) * Experience working in a start-up and dynamic environments

• Experience working with After Effects or Illustrator
• Experience working with Google Web Designer and building dynamic HTML5 creatives

Benefitsxf0x9fx8dxbf Benefits

• A human adventure in an ambitious and fast-growing company
• Joining a team of top talents, localising advanced growth marketing techniques for emerging markets
• Embarking on a pleasant, stimulating and challenging environment
• An attractive salary and an interesting variable
• Premium Healthcare coverage
• The possibility to work on side projects benefitting Welcome Tomorrow
• High flexibility in your organisation of your work, including remote work
• Possibility of traveling overseas to meet clients and other team members

xf0x9fxa6x84 About usxf0x9fx91x89xf0x9fx8fxbe At Welcome Tomorrow, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not practice any discrimination based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disabilityxf0x9fx91x89xf0x9fx8fxbe We are one of the fastest-growing companies in Africa, solving business challenges with marketing innovationxf0x9fx91x89xf0x9fx8fxbe To know more about us, have a look atxe2x9cx8dxf0x9fx8fxbd How to apply?Please follow the process here xf0x9fx98x8a
If any questions, you can email careers@welcometomorrow.ioxf0x9fx9axa6Process * Screening call (15 - 30 minutes)

• Case Study
• Technical Interview (with your hiring manager)
• Leadership interview (with our CEO)

Welcome Tomorrow