Crm Marketing Specialist

Cape Town, Western Cape, South Africa

Job Description


About the client:A forward-thinking property management brand offering flexible, high-quality, fully serviced living spaces tailored to the dynamic lifestyles of urban explorers. This new hospitality arm of a renowned property developer is rapidly expanding, with two buildings currently under its management and three more set to be incorporated by the year-end. They are on track to manage 200 units by 2025. They provide a modern aparthotel experience that blends comfort, connectivity, and community, ensuring that every stay feels like home. Boasting state-of-the-art technology, personalised service, and immersive local experiences, the team aims to redefine apartment living and hospitality management.What you will be doing:

  • Oversee the implementation of a CRM platform, ensuring accurate segmentation, data management, and insightful analysis of customer interactions.
  • Develop and implement dynamic CRM strategies to nurture contacts, guiding them through the sales funnel and converting them into loyal customers and referrals.
  • Monitor and analyse customer behaviour to uncover trends and engagement opportunities.
  • Gain a deep understanding of customer personas, visitor journeys, funnels, CTAs, intent, and segmentation.
  • Provide regular feedback to the Head of Revenue, sharing insights on the performance of database marketing and newsletters.
  • Engage in social media management, website content management, email marketing, and paid media to drive business growth.
What you need:
  • A relevant tertiary qualification would be beneficial.
  • Previous experience working in a digital content or marketing agency environment is advantageous.
  • Experience working with Canva, Asana, Google Docs, Dropbox, WordPress / Webflow
  • Experience with Adobe Software would be beneficial.
  • Experience with HubSpot (or similar CRM) would be beneficial.
Job ID:
  • J104549
PS Even if you feel you don't have all the skills listed or if this spec isn't what you are looking for, feel free to send your CV as we probably have other opportunities that could interest you. For a more comprehensive and updated list of opportunities that we have on offer, do visit our website -

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Job Detail

  • Job Id
    JD1346084
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Cape Town, Western Cape, South Africa
  • Education
    Not mentioned