Job Description

Our Client in the Medical Devices industry is currently looking for a CRM Specialist, in Pretoria.Responsibilities:

• Will focus on Customer Success to develop and coordinate full-funnel customer journey strategies and manage the implementation thereof on the relevant platforms.
• Monitor and optimize journeys to achieve set KPI targets.
• Actively support management to build out CRM strategies guided by market and competitor insights and historic performance.
• Assist with general marketing administrative tasks and continually strive to optimize processes to work more seamlessly.
• Customer Journey/CRM Management (20%):
• Drive sales conversion and customer lifetime value through optimized customer journey management.
• Manage email drip campaigns in Mailchimp and Marketing Cloud.
• Customize and configure CRM marketing systems to meet organizational needs.
• Set Email Marketing benchmarks and targets.
• Collaborate with cross-functional teams for implementation and optimization of customer journeys.
• Ensure data accuracy, integrity, and security within the CRM platform.
• Strategic Management and Support (25%):
• Provide insights and support for strategic direction.
• Assist in creating systems and structures to support the business.
• Develop and execute CRM strategies to enhance customer satisfaction and loyalty.
• Collaborate with marketing teams to create personalized and targeted campaigns.
• Data Tracking & Reporting (20%):
• Use analytics tools to generate insights and reports on customer behaviour and engagement.
• Provide regular reporting on email campaigns and customer journey performance.
• Analyse customer data to identify trends and opportunities for improvement.
• Continuous Improvement 25%:
• Stay informed about industry trends and best practices in CRM.
• Identify opportunities for process improvement and optimization of CRM systems.
• Ensure content is updated according to the latest assets.
• Marketing Administration 5%:
• Assist with overall digital marketing administration including finance requirements.

Ensure marketing folders are up to date and all files are saved in relevant folders. * QMS 5%:

• Adhere to QMS guidelines, keep supporting documents updated, and keep processes relevant.

Requirements:

• Matric.
• Degree or Diploma (Communications/Marketing)
• 5+ years CRM experience.
• Business to Consumer marketing experience.
• Experience in international markets.
• Expertise in customer journey strategy development, reporting, and implementation.
• Knowledge in data analysis, customer journey insight generation, and optimizations.
• Proficient in GA4, Marketing Cloud, Mailchimp, and competitor analysis.

Remuneration:

• R400 000 - R550 000 per annum plus 13th cheque, pension & risk benefit contribution.

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