Job Description

Purpose of the Role:Job Role: Data AnalystLocation: DurbanQualifications:
Diploma or Degree - industry Trade Marketing and / or
Data Analytics
Min 3-5 years experience inn FMCG environmentBusiness Skills:
Diplomacy
Mathematics and Analytical skills
Customer Service
Logical Thinking
Zap application designer
Design and layout skillsComputer Software:
MS Office ( Excel - Intermediate)
Word, Power PointValid Driver's License
Own TransportKey Performance Areas:

• Responsible for analysing consumer data, market trends, and campaign effectiveness to provide actionable insights that drive the marketing strategy.
• Develop and maintain routine Weekly Account Reports.
• Develop ad hoc account / category reports a requested by KAMS's and Regional Sales Managers.
• Perform post promotional analysis.
• Monitor Spend-to-Sales ratios by account and division
• Maintain and develop Monthly Category Shares, dashboards
• based on relevant data.
• Identity Category opportunities and Threats based on Retailer
• Analysis.
• Evaluate competitor's promotional activities for replication.
• Maintaining of Master Data in conjunction with IT Department
• The incumbent will work very closely with the function heads of
• sales / marketing and Finance to provide the necessary information.
• The incumbent will perform analysis and other projects requested by Sales and Marketing Management, but also should
• be willing to surface issues discovered during routine analysis
• and reporting.
• Be able to handle increasingly more responsibilities as new platforms are launched.
• Present data and analysis to internal and external stakeholders
• Able to liaise and communicate data analysis directly to Key
• Accounts

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