Job Description

1. MAIN PURPOSE OF THE DEALER PRINCIPAL

• To ensure maximum efficiency and profitability of the Company whilst giving customer satisfaction.

• To formulate and administer Company policy.

• To control cash flow, stocks and assets at a level commensurate with profit requirements and satisfactory return on investment.

• To maximise Company profitability through the sale of vehicles, associated products, parts and labour.

Specific Role Responsibilities3. OBJECTIVES AND KEY TASKS3.1 Improved Profitability:- To ensure all departments achieve profit margins as per their objectives. To ensure Company attains an overall net profit as per budgets. To continually monitor the financial situation on a daily/weekly basis to achieve financial objectives. To examine all accounts, operating controls and composite figures to initiate improvement or corrective action where required. To ensure high level of contact with the bank, ensuring good cash flow, overdraft and loan facilities as necessary. To forecast peak sales criteria and cash requirements. To monitor and control availability of vehicle and parts stock in line with customer demand and projected sales. To maintain and where possible increase market penetration to meet company objectives. To improve stock turnover ratios, reduce stock holding value and increase sales to meet company objectives. 3.2 Customer Service and Satisfaction:- To maintain a high level of customer satisfaction whilst maximising profits. To improve the quality of customer service and retention by enhanced facilities, improved technical skills resulting in lower cost of ownership and improved marketing methods. To ensure high standards of quality and workmanship.3.3 Cost Control:- To maintain effective control of expenses in line with budget objectives. To carry out monthly examination of management accounts. To ensure maximum cost effective stock turnover ratios. To ensure all customer invoices have been prepared and submitted. To examine daily/weekly/monthly debtor situation ensuring collection of outstandings. To analyse all training requirements and related costs to provide a satisfactory staff training and development programme to assure effective staff and provide job satisfaction.4. LIMITS OF AUTHORITY4.1 Capital Expenditure:- Limited only by resources4.2 Personnel:- Ultimate authority in recruitment and dismissal of Staff.4.3 Operational:- Authorised to operate the Company to meet shareholders' requirements and expectations.5. MAIN JOB FUNCTIONS5.1 Staff:- To establish and agree labour and staff requirements with directors and line management. To ensure training needs are met and accurate records kept to maximise possible grants. To operate staff performance appraisal system and ensure action taken on results. To establish and review operation of salary scales and incentive schemes.5.2 Administration:- To ensure that the Company is operated correctly within the law. To review all departmental activities and reporting systems. To ensure Company operates incentive schemes in line with Manufacturers' recommendations. To ensure that adequate safety and security measures have been installed to protect Company personnel and property.5.3 Communications:- To maintain good liaison with directors and line managers. To ensure direct liaison with manufacturers, professional bodies, suppliers, statutory representatives and all other contacts.5.4 Marketing:- To plan and oversee the completion of sales campaigns, advertising and promotional activities and to ensure their cost-effectiveness. To instigate research into customer satisfaction and requirements for improvement.5.5 Finance:- To keep financial structure of the Company under constant review. To review all pricing policies, sales discounts, fleet discounts, parts pricing and labour rates. To monitor Labour Performance against known standards.
Qualifications and Experience

• At least 5 year experience in the same or similar role.
• Financial Qualification (Pref) or extensive financial experience. Matric / Equivalent. FICA, FAIS & CPA knowledge

Skills and Personal Attributes

• Knowledge and experience of the retail motor industry of the highest level.
• Skills, experience and knowledge of modern business methods and controls.

Motus