This position is regarded as a key senior management role and it would be expected that the individual will properly manage the Dealership and ensure its profitability.
Reporting to the
Divisional Retail Director,
the Dealer Principal is fully responsible for the management of the Dealership, which includes:
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Position Overview
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Specific Role Responsibilities
Ability to deliver bottom line results while ensuring compliance to company policies and corporate governance
Ability to develop and implement strategies for growth
Ability to make sound business decisions
Ability to apply modern business methods
Ability to ensure maximum efficiency and profitability in all departments
Ability to create a customer centric environment and maximize customer service levels
Ability to control cash flow, stock and assets at a level commensurate with profit requirements and satisfactory return on investment
Ability to manage risk and ensure audit requirement compliance
Ability to ensure dealer compliance to franchise standards and target requirements
Ability to create a high-performance culture and climate in the dealership
Strong ability to attract, motivate and retain talent
Ability to develop and encourage strong working relationships at all levels in the business
Ability to work under pressure
Ability to work both in a team and independently
Ensure that all assets of the Company are properly secured
Monitor the market position consistently, and the sales versus manufacturer's targets
Monitor the sales versus NAAMSA, the competitors' sales and market activity, and compare the performance against the previous year
Draw up the basic marketing and action plan (in conjunction with all Managers) on all sales and marketing related issues which also involve Toyota's pyramid of excellence, whilst ensuring its cost effectiveness
Forecast peaks sales criteria to maximize stock levels
Review all pricing policies, sales discounts, fleet discounts, parts pricing, and labour rates
Ensure that stock levels are kept at required levels and forecast for the future
Monitor the ageing of stocks and effect adjustments to keep in place
Compare CE against the previous year, the previous month, dealer category and national standards
Educate and train frontline staff on CE
Ensure all staff are aware of our CE position as and when figures become available
Generate research into Customer Satisfaction requirements for improvement
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Qualifications and Experience
Post Graduate Diploma in Business Management
A minimum of 5 years in a Dealer Principal position
Valid Driver's Licence
Clear Criminal and Credit Record
Fully computer literate
Motor industry trading experience
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Skills and Personal Attributes
Sound knowledge of manufacturer requirements.
Knowledge of governance and compliance regulations and requirements
Entrepreneurial skills
Excellent communication and customer service skills
Sound understanding of sales, service and parts
Good administrative skills
* Basic business and financial acumen
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