Job Description

Who are we: We are a dynamic and innovative digital marketing agency focused on delivering strategic and results-driven marketing solutions. Our expertise spans social media management, paid media, SEO, website UX/UI and email marketing. We are passionate about driving engagement, increasing conversions, and enhancing brand presence through tailored and impactful digital strategies.Who are we looking for: Digital Advertising Specialist : Full-time/ OnsiteWhat will you do:o Strategise, set up, and optimise digital advertising campaigns across multiple channels, including Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter, and the Google Network (Search and Display)o Manage lead generation campaigns using Google, Facebook and LinkedIn to maximise conversions and achieve KPIso Implement and optimise retargeting, display and video ad campaigns for brand awareness and engagemento Develop content strategies tailored to both B2B and B2C clients, ensuring messaging resonates with the target audience and drives engagemento Utilise advanced audience segmentation and targeting strategies to enhance campaign effectiveness for B2C campaignso Oversee ad budgets, conduct A/B testing for ad creatives, perform keyword research, set up audiences and continuously optimise for performanceo Analyse campaign data, providing actionable insights and strategic recommendationso Generate detailed monthly reports on campaign performance, highlighting key metrics and strategic recommendationso Collaborate with account managers to ensure digital advertising campaigns align with overall client strategieso Maintain professional communication with clients through regular calls and email updateso Conduct digital advertising audits and present findings to internal teams and clientsWhat will you need:xc2xb7 Bachelors degree in Commerce, Marketing, Digital Media, or a related fieldxc2xb7 Minimum 3 years of experience in Google Ads account management within a digital agency environmentxc2xb7 Minimum 3 years of experience managing LinkedIn Ads campaignsxc2xb7 Proven expertise in digital advertising across Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Networkxc2xb7 Google Ads Certification and Facebook Blueprint Certification preferredxc2xb7 Proficiency in Google Analytics and data-driven decision-makingxc2xb7 Knowledge of retargeting/remarketing, display and video advertisingxc2xb7 Solid understanding of SEO, online search mediums and social media and how these integrate with digital advertisingxc2xb7 Strong analytical skills with the ability to interpret data and provide strategic insightsxc2xb7 Excellent project management skills with the ability to prioritise tasks and manage multiple client accountsxc2xb7 Creative thinker with a proactive, problem-solving attitude

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