Job Description

SUMMARY:
-POSITION INFO:Our client is seeking an experienced and results-driven Brand Manager to join their dynamic brand team. The ideal candidate will have a strong skill set in all aspects of , including website management, search engine optimisation (SEO), search engine marketing (SEM), social media strategies, content creation, and digital analytics reporting.As the Brand Manager, you will play a pivotal role in shaping the brand's online presence and driving digital growth across global markets. A strong interest in skincare will be beneficial, as the team is passionate about this category.Key Performance Areas:

• Oversee and optimise the company's website with the digital agency to ensure a seamless user experience, consistent branding, and improved conversion rates.
• Work closely with development teams to enhance functionality, design, and content.
• Lead and implement SEO best practices with the performance agency to improve organic search rankings.
• Conduct keyword research, on-page optimisation, and monitor SEO performance to drive website traffic and visibility.
• Strategise, develop, and execute campaigns across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.), ensuring alignment with brand voice and objectives.
• Drive engagement and community growth while leveraging analytics to improve strategy and performance.
• Work with international distributor marketing teams to ensure local channels build consistent brand awareness and online communities.
• Collaborate with creative teams to produce compelling content for digital platforms, including blog posts, social media content, product pages, and email campaigns.
• Work closely with Brand Managers, distributor teams, and creative teams to ensure digital campaigns align with product launches, promotions, and brand initiatives.
• Adapt digital marketing strategies to fit diverse international markets, considering local preferences, trends, and regulations.
• Ensure content resonates with the target audience and supports brand objectives.
• Stay up to date with key trends and insights in digital marketing.
• Effectively manage digital channels through community monitoring and responsive query and conversation management.
• Brief the performance agency and report on performance accordingly.
• Regularly track, measure, and report on key digital marketing metrics (traffic, engagement, conversion rates, etc.).
• Use insights to refine strategies and provide actionable recommendations for continuous improvement.

Qualifications & Experience:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4-6 years of experience in digital marketing, preferably in a premium consumer goods sector. Experience in the skincare category is advantageous.
• Strong expertise in all-round digital marketing.
• Experience in website management.
• Proven track record in SEO strategy and implementation, including keyword research, on-page optimisation, and analytics tools (Google Analytics, SEMrush, etc.).
• Strong social media acumen with experience managing campaigns across multiple platforms.
• Proficiency in using digital marketing analytics tools to report on and optimise performance (Google Analytics, Social Media Insights, etc.).
• Exceptional communication and project management skills, with the ability to manage multiple projects.
• A keen eye for design and an understanding of how digital branding ties into the overall customer experience.
• Experience in using AI tools within digital marketing activities is advantageous.
• Proficiency in Microsoft Office.
• Self-starter and team player.
• Professionalism and attention to detail.
• Strong ability to take initiative and meet deadlines.

If you meet the above requirements and are ready to take on a dynamic role in a growing brand, we encourage you to apply!

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