Job Description

Introduction:To provide operational support to the Advertising and Digital Marketing Manager concerning the management of the Digital portfolio, which includes Campaign ideation, CRM management, Research and Insights, Social media, Direct Marketing, Paid Media, and content production.Description::Digital campaign management

• Assist the wider Marketing team with strategies and/or tactics for digital, social, mailer, and paid digital marketing activities.
• Liaise with department heads to identify digital opportunities for marketing campaigns as per the business activity calendar.
• Liaise with agencies and marketing teams directly for creative and media campaign briefs, requirements, schedules, reporting, and feedback.
• Provide structural and creative feedback to marketing teams, agencies, and relevant stakeholders promptly.
• Manage the companys email marketing campaigns from briefing to deployment.
• Manage the companys social media campaigns from briefing to posting as well as responding to consumer queries.
• Manage the companys paid media activity for the campaign from briefing to activation.
• Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels and approaches to adopt.

Customer Relationship Management Systems

• To be responsible for the management of the brands CRM systems and data integrity, to develop an integrated Customer Data Platform (CDP).
• To manage and direct the daily tasks of Retail Analysts, who will analyse data and develop best-practice customer journeys and user experiences

Digital Account Management

• A strong ability to keep schedules, prioritize tasks/briefs, and ensure campaigns/projects are on time and deliver against business objectives.
• Work closely with agencies or suppliers and review their strategies, media schedules or budgets against business needs.
• Manage the companys mailer calendar and ensure ongoing consumer acquisition to improve the health of the business database.
• Manage the companys daily and monthly social media calendar. Ensure learnings from each month are shared across the business to ensure continued improvement in our social efforts.
• Liaise with teams and/or departments across the business to ensure their needs are managed and supported via our digital channels.
• Answer day-to-day queries to assist in growth in digital understanding and investment across the business.
• Have a positive can-do attitude and be a problem solver.
• Ensure accuracy across digital channels.
• Develop a strong understanding of the Brand and its Guidelines to be able to apply across all work done digitally.

Stakeholder Liaison

• Liaise with internal departments as required.
• Liaise with external agencies and provide support in executing effective digital plans.
• Engage with relevant stakeholders that will support campaign objectives

Digital research and reporting

• Conduct monthly reports on digital activity for senior stakeholders.
• Conduct quarterly health reviews of digital channels and define clear insights and learnings to apply to ongoing digital strategy for the business.
• Learn and leverage the South African and African digital landscape and how platforms /channels impact communications.
• Conduct digital audits and assist with overall online brand research that will support the ongoing growth of the consumer base that will feed back into the wider business strategy.
• Monitor Local & International Retailers' digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed.
• Grow and oversee the digital communities, track and report all activity, and ensure all brand & campaign objectives are being achieved.

Digital budget allocation and management

• Set up and manage the monthly digital budget and ensure effective allocations across paid media and digital production requirements.
• Ensure budgets are utilized against business requirements & brand objectives.
• Liaise closely with agencies around budgets, briefing & optimizations.
• Review live paid media and optimize to reach goals and objectives.
• Monitor and evaluate the return on investment on digital marketing activities.
• Propose and/or validate budget growth and/or reductions based on solid research / strategic insights.

Upholding and promoting the company valuesRequirements:Ideal Candidate Profile:

• Degree/Diploma or equivalent in Digital Advertising, Marketing, or Communications is desirable.
• 1-2 years advertising experience is advantageous
• 2-3 years of social media experience essential
• 1-2 years of brand marketing experience essential
• 1-2 years of digital marketing experience essential
• Project management experience is essential

Benefits and Perks:

• Medical Aid/ Gap Cover
• Group Live Cover including Extended Funeral Cover
• Provident Fund
• Emergency and Trauma Support Line
• Staff Discounts
• Opportunities to grow and develop including access to Learning Catalogue, Development Programmes, Learnerships, Bursaries, Online e-Learning Platform

Join us and make an impact! If youre driven, innovative, and ready to grow with a company that values your contributions, apply now. Lets build a brighter future together.

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