Job Description

KEY RESPONSIBILITIES

Content Creation & Management

Produce, edit and publish compelling digital content including articles, videos, podcasts, and social media posts, reels and tiktok posts. Ensure all content aligns with the station's brand voice and strategy. Manage the content calendar to ensure a steady timely flow of new content.

Social Media Management

Promote articles and other content across social media platforms Execute social media strategies to increase audience engagement and grow the station's online community. Monitor social media channels, respond to audience interactions, and engage with followers. Track and analyse social media performance metrics to refine strategies.

Collaboration and coordination

Work closely with on-air talent to source and promote content.

Analytics & Reporting

Monitor and analyse website traffic and social media engagement. Provide insights and recommendations for digital performance improvements.

Audience Engagement

Develop strategies to boost audience participation through online contests, polls, and interactive content. Incorporate user generated content to enhance community engagement.

Website Management

Update the station's website traffic with fresh weekend content, including show highlights, news and multimedia elements. Optimize web content for SEO to improve search engine ranking and drive traffic.

General

Research and prepare for the weekend shows. Implement commercial posts across digital platforms as needed. Ensure all content extends seamlessly across Jacaranda FM's multimedia platforms.

MINIMUM REQUIREMENTS

Bachelor's degree in Journalism, Communications, Marketing, or a related field. Experience in digital content production, preferablywithin a media or entertainment environment. Strong writing, editing, and storytelling skills. Proficiency with content management systems (CMS), social media platforms, and multimedia editing tools. Knowledge of SEO best practices and web analytics tools (e.g. Google Analytics).

SKILLS & EXPERIENCE

Ability to work independently over weekends and meet tight deadlines. Excellent communication and interpersonal skills. Creativity and a passion for digital media and radio. Familiarity with podcast production and distribution. Basic understanding of HTML and CSS. * Knowledge of emerging digital trends and technologies