Job Description

Digital Copywriter (George - Onsite) Media/Marketing/Sales
Eastern Cape - South AfricaENVIRONMENT:An innovative insurance specialist in George is seeking a skilled and creative Copywriter to shape their brand voice and enhance their digital presence. This role involves researching, writing, and editing high-quality, SEO-optimized web content that aligns with business objectives and engages the target audience. The ideal candidate possesses a strong understanding of digital content strategies, persuasive writing techniques, and brand storytelling. Responsibilities include developing compelling marketing copy, refining website content for clarity and impact, and ensuring consistency in tone and messaging across various platforms. A minimum of two years of experience in a digital content environment is required, along with excellent writing, editing, and research skills.DUTIES:General Content Creation:

• Research, write, and edit persuasive, SEO-optimised web copy, in support of business goals and objectives.
• Write compelling headlines, taglines and calls to action for digital ads and landing pages.
• Assist with the conceptualisation of creative marketing campaigns and creation of necessary marketing collateral in support of campaigns.

Social Media Content Creation:

• Write social media posts for Facebook, Linkedin, Twitter, Instagram or any other relevant social channels.
• Create compelling and platform specific scripting for social media video content.

UX Writing:

• Create relevant micro copy for websites apps and other digital assets to drive action and guide people through digital journeys.
• Offer a content strategy perspective throughout the product development process and influence strategic decisions across and within products to improve the overall experience and ensure consistency across platforms.
• Write clear and concise content across multiple touch points (including product names, labels and navigational elements, emails, tutorials, marketing pages, and notifications).

REQUIREMENTS:

• Minimum of 2 year working experience, in a digital content environment.
• Creativity, and ability to produce innovative and original ideas for new content.
• Tech-savvy and fully competent in the Microsoft suite.

ATTRIBUTES:

• Ability to work under pressure and to tight deadlines without compromising quality.
• A team player.
• Developmentally-minded with a keen interest in personal and people development.
• Highly articulate with an excellent command of spoken and written English is essential.

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