Job Description

Company Description

OUTsurance has been propelling the South African insurance industry forward for the last 25 years. As leaders in the field, were always looking for innovative ways to create digitally-advanced solutions, without losing sight of our human values. Our continued success can be attributed to outstanding employees who set the bar high with their energy and expertise. If youre keen to grow your career in a vibrant environment with lots of fun, this could be the career opportunity youve been looking for.

What do you get OUT?

• OUTsurance has been voted Top Employer South Africa since 2022. Our people vision is to be a great company to work for where you always get something OUT.

We offer our employees:

• A winning, fun and inclusive company culture that embraces diversity.
• Great Rewards and Recognition programs.
• Benefits (Medical Aid, Pension fund, Group life and Disability benefits)
• Growth opportunities (we hire talent, train skill and promote values driven leaders from within)
• Wi-Fi on campus and Emergency Panic-Assist through the OUTsurance app
• Employee wellness programs: Free Counselling, Legal Advice and Financial Coaching for you and your members of household.
• A chance to give back (Staff Helping SA OUT volunteer program) and much more
• Casual Dress Code
• Central office location with shuttles to and from the Gautrain station and Centurion Taxi Rank
• Onsite Clinic, Canteen, Carwash, Barber, Beauty Salon and Sports facilities
• Day care centre during public school holidays
• Maternity Expressing Rooms
• Prayer Rooms

We are seeking a talented and innovative individual to join our team as a Digital Creative Lead specializing in digital marketing and content. In this role, you will collaborate closely with the Digital Creative Lead focused on website management, client-facing portals, and marketing campaigns, complementing their efforts by driving our digital marketing strategies and content initiatives. The ideal candidate will have a strong background in digital marketing, content creation, and campaign optimization, with a passion for storytelling and engaging audiences across various digital channels.

Key Responsibilities:

Digital Marketing Strategy:

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer engagement, and lead generation.
• Conduct market research and audience analysis to identify trends, insights, and opportunities for optimization.
• Utilize data-driven insights to optimize campaign performance and achieve KPIs across paid, owned, and earned media channels.

Content Creation & Management:

• Lead the development of high-quality, engaging content that can be used across various digital platforms, including websites, social media, blogs, and email newsletters.
• Collaborate with internal stakeholders to create compelling content that aligns with brand messaging, voice, and objectives.
• Work closely with the digital media team to manage content and calendars, editorial schedules, and content distribution strategies to ensure timely and consistent delivery of content.

Brand Alignment & Management:

• Ensure brand consistency and alignment across all digital marketing efforts, including content creation, messaging, and visual assets.
• Develop and maintain brand guidelines to ensure cohesive representation across digital touchpoints.
• Collaborate with internal teams to ensure that all digital initiatives adhere to brand standards and reflect the company's values and identity.

Creative Collaboration & Industry Research:

• Work closely with the broader creative team to brainstorm, ideate, and execute innovative digital marketing campaigns and content initiatives.
• Conduct research and analysis on industry trends, competitor strategies, and emerging technologies to inform creative strategies and campaign concepts.
• Facilitate creative workshops and brainstorming sessions to explore new ideas, experiment with different formats, and push the boundaries of digital storytelling.

Digital Marketing Campaign Management:

• Manage digital marketing campaigns from concept development to execution, including platform-specific creative development, on-set shooting, and campaign build-out across multiple platforms.
• Collaborate with videographers, photographers, and other creative professionals to ensure the successful execution of campaign visuals and assets.
• Brief and assist the team in the implementation of campaign elements across various digital channels, ensuring consistency and effectiveness.

Qualifications

Bachelor's degree in Marketing, Digital Media, Graphic Design, or a related field.

Experience

• 7+ years of experience in digital marketing, content creation, and campaign management.
• A good understanding of digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, etc.
• Strong copywriting skills with the ability to create engaging content for various digital channels and target audiences.
• Experience with content management systems and email marketing platforms.
• Knowledge of SEO best practices, keyword research tools, and on-page optimization techniques.
• Familiarity with social media management tools and social media analytics.
• Excellent analytical skills with the ability to interpret data, analyze trends, and make data-driven decisions.
• Creative thinker with a passion for storytelling, visual communication, and brand alignment.
• Advanced skills in graphic design software (Adobe Creative Suite, Sketch, Figma, etc.).
• Understanding of HTML/CSS and web development principles for content optimization and website maintenance.

Additional Information

An ideal candidate will be able to align their personal work values to the OUTsurance values of Awesome Service, Dynamic, Honest, Human, Passionate and Recognition.

In accordance with OUTsurance Insurance Company Ltd Employment Equity goals, preference will be given to individuals who meet the job requirements and are from the various designated groups.

OUTsurance