Job Description

Job overview

We are looking for a creative and results-driven social media manager to lead GIC's digital content strategy, social media presence, and website updates. This role will be responsible for developing and managing digital content, overseeing social media engagement, and ensuring that all online activities align with the company's brand and marketing objectives.



The successful candidate will work closely with internal stakeholders and external partners to optimise digital strategy, drive audience engagement, and manage the execution of key digital initiatives. This role requires a strategic thinker with excellent digital storytelling capabilities, a strong understanding of community engagement, and the ability to leverage data insights to refine content strategies.



Video editing and graphic design skills will be beneficial for this role.

Key responsibilities

Social media and content management

Develop and execute GIC's social media and digital content strategy. Create, curate, and manage content across all digital platforms, including websites and social media. Maintain and manage the online community by responding to comments, messages, and user interactions. Ensure that all social media content aligns with GIC's brand voice, values, and marketing objectives. Conduct daily content creation, ensuring that digital platforms are consistently updated and engaging. Optimise content for SEO and digital discoverability, keeping up with evolving search engine trends. Develop and manage video and visual content, working with designers and videographers to enhance digital storytelling.

Website updates and optimisation

Ensure website content is regularly updated, incorporating new pages, case studies, and blog posts to enhance user engagement and SEO performance. Optimise web pages and landing pages to improve user experience and conversion rates. Work with IT and marketing teams to improve website functionality and ensure seamless navigation. Manage website SEO performance, ensuring that all content is optimised for search engine rankings.

Stakeholder collaboration

Work closely with internal stakeholders, including, marketing, business development and operations, to gather requirements and ensure alignment with business objectives. Facilitate communication between project teams and stakeholders to ensure transparency and address any issues promptly. Collaborate with influential professionals in the industry who can serve as digital opinion leaders through face-to-face and virtual engagements. Develop digital content and tools to support key stakeholders, ensuring that their needs are met through targeted digital solutions.

Digital strategy and innovation

Contribute to the development and execution of GIC's overall digital strategy. Together with business development and the marketing team, define and optimise an omnichannel approach to enhance the company's value proposition. Identify opportunities for digital innovation and improvements in business processes. Launch digital projects to enhance audience engagement and brand perception, in line with the company's marketing strategy. Analyse target audiences to improve segmentation and refine content strategies accordingly.

Performance tracking and reporting on key performance indicators (KPIs)

Monitor and report on key social media performance indicators, including engagement rates, audience growth, and content reach. Provide detailed analysis of digital marketing efforts and website performance, identifying areas for improvement. Conduct post-campaign analysis to measure the success of content strategies and refine future campaigns. Regularly present insights and performance reports to senior leadership.

Risk management and compliance

Identify potential risks related to social media and digital marketing activities and develop mitigation strategies. Conduct regular risk assessments, updating project plans accordingly to ensure the success of digital initiatives. Ensure data safety and protection in accordance with company data protection regulations.

Resource management

Allocate and manage project resources, including team members, service providers, and digital marketing tools. Ensure continuous community management across all social media platforms. Work with designers, video editors, and content creators to develop high-quality digital assets.

Qualifications and experience

Bachelor's degree in marketing, digital media, communications, or a related field. Minimum three years of experience in digital content creation, social media management, or digital marketing. Proven track record of developing and managing successful social media campaigns. Experience in omnichannel digital marketing strategies is an advantage. Experience in video production and graphic design will be beneficial.

Skills and competencies

Strong content creation and storytelling skills. Excellent understanding of social media platforms, community engagement, and digital marketing trends. Data-driven mindset with the ability to analyse insights and adjust strategies accordingly. Strong project management and organisational abilities. Ability to work in a fast-paced, deadline-driven environment. Proficiency in SEO, digital analytics tools, and social media management platforms. * Video editing and graphic design skills will be advantageous.