Job Description

COMPANY DESCRIPTIONWe are a global specialty and branded pharmaceutical company, improving the health of patients across the world through our high quality and affordable medicines. Active at every stage of the value chain, we are uniquely diversi?ed by geography, product and manufacturing capability.Aspen is a dynamic organization built on entrepreneurial strength and forward-thinking minds. We attract high performing individuals who are passionate about their career and have a desire to exceed expectations. At Aspen, not only do we source for the best talent, but we also provide a host of opportunities for continuous development.The Groupxe2x80x99s key business segments are Manufacturing and Commercial Pharmaceuticals comprising Regional Brands and Sterile Focus Brands. We have approximately 9 100 employees at 69 established offices in over 50 countries and we improve the health of patients in more than 150 countries through our high quality, affordable medicines.OBJECTIVE OF ROLEThe development, execution, and optimization of digital strategies that support the objectives of all commercial teams (FMCG, OTC, Back Shop, Scientific and Specialty Care Unit), as well as operational functions (e-leaning and Internal Communications). The role directs a centralized digital approach for Aspen held by the integration of performance marketing, campaign optimization, omni-channel engagement, content development & coordination.KEY RESPONSIBILITIES

• Drive Digital Strategy across brands to align with overall Aspen Digital Strategy
• Accelerate execution of digital marketing and OCE (Omni Channel Engagement) campaigns
• Reporting and Optimization of marketing tactics and campaigns
• Maintain strict governance practices for all digital activities and assets
• Support operational functionals through digital (e-learning and internal communications)

EDUCATIONAL REQUIREMENTS

• Matric / Grade 12 Certification is mandatory
• A Degree in Digital Marketing, Marketing Management, Marketing Communications, or similar field (mandatory).
• A post-graduate qualification would be beneficial

KNOWLEDGE & EXPERIENCE REQUIREMENTS

• Minimum 3 - 5 years of experience in a similar digital marketing role (or related role). Working experience of digital marketing practices in B2C (Business to Consumer) and B2B (Business to Business) environment (mandatory). Experience in multi-channel, Omni-Channel is preferred.
• Experience in pharmaceutical marketing would be advantageous.
• Strong understanding of current online marketing concepts, trends, strategies and best practices, including omni-channel marketing and CRM systems such as Salesforce or Veeva CRM.
• Demonstrated experience defining and adjusting digital marketing plans and/or strategies based on analytics.
• Good knowledge of Adobe Illustrator, Photoshop, Audition, Premier, After Effects, Final Cut Pro, Audacity or other media editing software
• Knowledge of web development, UX design and content strategy development.
• Experience with content management systems

SOFT SKILLS REQUIREMENTS

• People management
• Internal and external stakeholder engagement
• Influencing without authority (outside of the digital function when engaging sales and marketing)

COMPUTER SKILLS REQUIRED

• Proficient in Microsoft Office Suite, Advanced Excel (mandatory)
• Understanding of Google Analytics, Google Search Console, Google Data Studio, Meta Analytics (preferred)
• WordPress or similar (preferred)
• Material Approval systems such as ZINC Maps or Veeva Vault Promotional Materials (advantageous)
• CRM systems such as Veeva CRM or Salesforce (preferred)

The successful candidate must have a valid driverxe2x80x99s licence and be available to travel as per the requirements of the role.Preference will be given to previously disadvantaged groups. Suitably qualified applicants are invited to submit their CVxe2x80x99s online on or before 7 April 2024. Please note that if you have not heard from the HR department within 30 days of this advert closing, your application has unfortunately been unsuccessful.Internal Applications must be completed using an Aspen mailing address after applicants have had informed their direct line managers of their application for this specific role.

Aspen Pharmacare