Job Description

Company DescriptionOur client is seeking a creative and detail-oriented Digital Marketing and Communication Coordinator to drive digital strategies, manage online content, and coordinate brand communications. This role will also involve managing and optimizing our Shopify e-commerce platform for the business, ensuring a seamless shopping experience for customers. The ideal candidate will have a strong grasp of digital marketing, e-commerce, and content management.1. Digital Marketing Strategy

• Develop and execute digital marketing plans that align with business and brand goals.
• Implement SEO, SEM, and PPC strategies to increase online visibility and website traffic.
• Manage and optimize social media channels (Facebook, Instagram, LinkedIn, Twitter) to engage with audiences and drive brand awareness.

2. E-commerce Management (Shopify)

• Oversee and manage the Shopify e-commerce store for Company Branding, including product uploads, descriptions, pricing, and inventory management.
• Enhance the user experience on Shopify by optimizing the layout, navigation, and checkout process.
• Track e-commerce performance metrics, analyse customer behaviour, and implement strategies to improve conversion rates.

3. Content Creation & Management

• Develop and manage content for social media, websites, newsletters, and blogs.
• Collaborate with design teams to create engaging visuals and written content.
• Keep website content updated and optimized for SEO, ensuring accuracy and relevancy.

4. Email Marketing Campaigns

• Design and implement email marketing campaigns to nurture leads, engage customers, and drive online sales.
• Conduct A/B testing to optimize email content and improve engagement rates.
• Monitor and report on campaign metrics, such as open rates, click-through rates, and conversions.

5. Analytics & Reporting

• Track, analyse and report on the effectiveness of digital marketing campaigns using tools such as Google Analytics, Shopify analytics, and social media insights.
• Provide insights and recommendations to improve campaign performance and achieve KPIs.

6. Communication Coordination

• Coordinate internal and external communications to ensure consistent brand messaging.
• Manage responses and engagement on social media, addressing customer queries and fostering community interaction.
• Support PR activities and collaborate with teams on promotional events.

7. Brand Management

• Ensure all communications align with the Companys brand identity and values.
• Execute campaigns to reinforce the brands presence and positioning in the market.

Qualifications

• Bachelors degree in marketing, Communications, Digital Media, or a related field.
• 2+ years of experience in digital marketing, e-commerce, or social media management.
• Experience with Shopify, including e-commerce management, product listings, and analytics.
• Proficiency in digital marketing tools (e.g., Google Analytics, Mailchimp, Hootsuite).
• Strong understanding of SEO, content marketing, and social media best practices.
• Excellent written and verbal communication skills.

Additional InformationSalary: Market RelatedClosing Date: 28 February 2025If you struggle to upload your cv please visit our website at www.clearleaf.co.za. Click on Jobs Available, the position you are interested in and click on I'm Interested and upload your cv to apply for the position.Alternatively email your cv to the email address on our website.

Clearleaf HR Consulting