Job Description

Roles and Responsibilities:

• Prioritizing digital as one of the key pillars of our business strategy with a consumer-minded, retail-centric and hyper digital agenda.
• Assist in managing Timberland's social media accounts (Facebook, Instagram, Twitter, etc.).
• Monitor social media platforms for brand mentions, comments, and messages.
• Engage with followers, respond to comments and direct messages promptly and professionally.
• Collaborate with the marketing team to develop social media content strategies aligned with Timberland's brand, marketing objectives and industry trends.
• Create and schedule engaging social media posts using relevant text, images, videos, and other multimedia assets.
• Monitor and analyse social media metrics and provide regular reports on performance.
• Social Media Advertising:
• Support in the planning and execution of digital advertising campaigns that align with marketing objectives.
• Conduct market research to identify target audiences, demographics, and consumer behaviour.
• Collaborate with the marketing team to develop compelling ad copy, visuals, and calls-to-action.
• Monitor ad performance, optimize campaigns based on key metrics, and suggest improvements.
• Event Coordination:
• Assist in planning and coordinating marketing events and activations, such as product launches, pop-up stores, and collaborations.
• Coordinate logistics, including supplier selection, vendor coordination, and on-site setup.
• Support event promotion through social media, email marketing, and other channels.
• Assist in post-event evaluation, including gathering feedback and measuring the success of marketing events.
• Collaboration and Communication:
• Collaborate closely with the marketing team, and other departments to ensure consistent brand messaging and alignment of marketing efforts.
• Assist in managing affiliated relationships with external agencies, influencers, vendors, and partners.
• Communicate marketing initiatives, updates, and timelines to internal stakeholders.
• Support cross-functional projects and initiatives as needed.
• Administrative Support:
• Provide general administrative support to the marketing department.
• Help maintain marketing databases and contact lists.
• Assist in preparing marketing reports, presentations, and other documents

Qualifications and Preferable Experience Required:

• Bachelors degree in Marketing, Communications, Business, or a related field.
• Minimum of 1-2 years of experience in marketing, social media management, or a related role.
• Experience in the retail or fashion industry is a plus.
• Proficiency in social media platforms (Facebook, Instagram, Twitter) and social media management tools (e.g., Hootsuite, Buffer).
• Basic knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads).
• Familiarity with event planning and coordination.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and basic graphic design tools (e.g., Canva).
• Strong writing and editing skills, with the ability to create engaging and compelling content.
• Ability to develop creative social media strategies and campaigns.
• Analytical Skills
• Ability to analyze social media metrics and digital advertising performance data.
• Strong research skills to identify target audiences and market trends.
• Excellent communication and interpersonal skills.

Attributes required:

• Dynamic and energetic

• Confident and Passionate

• Have initiative- being a self-starter

• Naturally inclined to work hard

• Action oriented (doer)

• Able to work calmly under pressure

• Flexible and adaptable

• Ability to think outside the box

Keystone Apparel Company (Pty) Ltd