Job Description

About Us:We are a multi-brand organization operating across the UK and South Africa, with specialized expertise in the finance and recruitment/EOR sectors. Our in-house marketing department functions as a full-service agency, providing comprehensive digital marketing support across our B2B brands.About the role: We are seeking a tech-savvy Digital Marketing Executive to join our growing marketing team in Cape Town, South Africa. In this multifaceted role, you will play a key part in our inbound marketing efforts. This role will oversee all digital marketing channels while leveraging innovative technologies and AI tools to drive business growth through effective inbound strategies. Set up, manage, and grow the company's YouTube marketing campaign.Key Responsibilities:xe2x97x8f Manage all inbound digital marketing channels including social media, PR, content marketing, SEO, web development, and paid advertising.xe2x97x8f Develop and implement comprehensive digital marketing strategies aligned with business objectivesxe2x97x8f Lead content creation and management across digital platforms.xe2x97x8f Oversee website optimisation and SEO to improve visibility and traffic, this will include leveraging AI tools to create SEO-optimised web and online content.xe2x97x8f Manage paid digital advertising campaigns to maximize ROI.xe2x97x8f Coordinate with internal team members to achieve inbound marketing goals and implement inbound strategy.xe2x97x8f Create and deliver weekly and monthly performance reports.xe2x97x8f Stay current with digital marketing trends, tools, and technologies.xe2x97x8f Implement AI and automation tools for reporting, content creation, and optimisation.xe2x97x8f Set up, manage, and grow the company's YouTube Channel.Requirementsxe2x97x8f Proven experience in digital marketing with a focus on B2B inbound strategiesxe2x97x8f Strong understanding of digital marketing channels including social media, content marketing, SEO, and paid advertisingxe2x97x8f Proficiency with digital marketing analytics and reporting toolsxe2x97x8f Experience with AI tools and other tools for content creation, optimisation, and reporting.xe2x97x8f Knowledge of basic graphic design principles and visual content creation.xe2x97x8f Project management and team coordination skills.xe2x97x8f Analytical thinking and data-driven decision-making.xe2x97x8f Innovative mindset with the ability to identify and leverage emerging trends.xe2x97x8f Good working knowledge of YouTube marketing.Technical Skillsxe2x97x8f Knowledge and understanding of the use of AI tools in inbound marketingxe2x97x8f Experience with SEO and SEM tools.xe2x97x8f Proficiency with social media management platforms.xe2x97x8f Knowledge of content management systemsxe2x97x8f Understanding of basic web development.xe2x97x8f Experience with digital analytics platforms.xe2x97x8f Familiarity with AI tools for content creation, visual and written.xe2x97x8f Basic graphic design capabilities or understandingxe2x97x8f Set up, manage, and grow the company's YouTube Channel.Benefitsxe2x97x8f The opportunity to play a key role in a growing and dynamic marketing team.xe2x97x8f Work in a collaborative and fast-paced environment.xe2x97x8f Competitive salary and benefits package.xe2x97x8f Hybrid - more in-office than notxe2x97x8f Quarterly performance-based bonusxe2x97x8f Company transportxe2x97x8f Medical Aid after 1-year servicexe2x97x8f Complementary breakfast and fruit in the office daily

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