Job Description

Who are we?Glacier by Sanlam brings together leading experts and respected financial services companies to meet clients' investment needs. We deliver focused investment services through specialist teams, partner with acclaimed financial intermediaries and pride ourselves on our superior products and solutions and high quality service. We offer a comprehensive range of investment solutions, designed to assist in the creation and preservation of wealth. Our offering encompasses local investments, including fixed term investments and investments with guarantees, international investments, retirement saving solutions, and retirement income solutions. While each solution has its own distinct purpose, they all share the world-class quality and commitment that have come to distinguish Glacier.What will you do?Job PurposeThe Digital Marketing Lead is responsible for developing and executing Glacier by Sanlam digital marketing strategy to drive brand awareness, user engagement, business growth, driving and implementing all digital marketing initiatives including SEO, SEM, content creation, social media, email marketing, and paid media campaigns.The position requires a strategic thinker with hands-on expertise in optimizing digital channels, analysing performance metrics, and leveraging data insights to refine campaigns. By collaborating with cross-functional teams and staying ahead of digital trends, the Digital Marketing Lead ensures cohesive, impactful, and results-driven digital marketing efforts that align with Glaciers overall business objectives.Key OutcomesThe following outcomes will be expected to be achieved by the Digital Marketing Lead:Strategic Management

• Develop and implement a Digital Marketing strategy aligned to the Business and Marketing Strategies
• Ownership and day-to-day management of the company website and digital marketing platforms, ensuring content is accurate, up-to-date and functionality is working as expected
• Conceptualising and implementing content marketing strategies to drive online traffic across the various stages of the marketing funnel, while tracking conversion rates across various campaigns
• Utilising a range of techniques, including Search engine optimisation (SEO), Pay Per Click Advertising (PPC) and Social Media Marketing (SMM)
• Proficient in working with digital and social media SaaS tools that including but not limited to HubSpot, Brandwatch, HotJar, Google Ads, Google Analytics, Google Data Studio, Google Marketing Platform
• Improving the usability, design, content and conversion of websites and other digital user journeys
• Evaluating customer research, market conditions and competitor data to inform digital marketing strategy and activities
• Align marketing campaign activities with digital marketing activities
• Detailed reporting and management information for the business
• Ensure effective brand omni-channel presence and customer experience
• Work closely with head of brand on the customer relationship management strategy
• Introduce new digital engagement channels leveraging Bot technology and AI

Budget and Financial Management

• Responsibility for planning and budgetary control of all digital marketing by channel
• Contributes to the setting of budgets and manages costs and assets effectively
• Optimizes marketing spend across all digital channels

Stakeholder Management

• Review new technologies working with internal and external stakeholders, keeping Glacier at the forefront of developments in digital marketing
• Engage and manage agency deliverables
• Meet commitments and build trust and develop positive working relationships internally and externally
• Implement and maintain Service Level Agreements with internal and external stakeholders

Qualifications and Experience

• Relevant post graduate qualification in Digital Marketing or Marketing
• Minimum of 3 years' experience in the Digital Marketing field (managing websites, PPC, SEO, social media UI & UX and the implementation of new Technology)
• Minimum of 4 years' experience in the Marketing Field
• B2B experience is an advantage

Knowledge And Skills

• Strong understanding of current online marketing concepts, strategy, and best practice, with demonstrated success in rolling out digital marketing campaigns
• Experience with UX and UI on digital applications
• A creative eye to review and sign off digital artwork
• Exceptional project management skills
• Organized and self-motivated
• Strategic, analytical, and data-oriented

Competencies

• Working with people and teams
• Persuading and Influencing
• Decisiveness
• Creative and innovative thinking
• Development orientation
• Effective communication
• Interpersonal effectiveness
• Planning and organising

Attributes

• Positive, enthusiastic attitude
• Teamwork
• Ability to thrive under pressure
• Honesty, integrity, and respect
• Influencing and gaining commitment
• Can do attitude
• Ability to work independently

What will make you successful in this role?Qualification and ExperienceDegree or Diploma with 3 to 4 years related experienceKnowledge and SkillsArt and copy designsProject ManagementReview and quality controlBusiness requirementsPersonal AttributesAction orientated - Contributing independentlyCommunicates effectively - Contributing independentlyPlans and aligns - Contributing independentlyOptimises work processes - Contributing independentlyBuild a successful career with usWe're all about building strong, lasting relationships with our employees. We know that you have hopes for your future - your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its five business clusters - Sanlam Fintech, Sanlam Life and Savings, Sanlam Investment Group, Sanlam Allianz, Santam, as well as MiWay and the Group Office - the group provides many opportunities for growth and development.Core CompetenciesBeing resilient - Contributing independentlyCollaborates - Contributing independentlyCultivates innovation - Contributing independentlyCustomer focus - Contributing independentlyDrives results - Contributing independentlyTurnaround timeThe shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers.Our commitment to transformationThe Sanlam Group is committed to achieving transformation and embraces diversity. This commitment is what drives us to achieve a diverse, inclusive and equitable workplace as we believe that these are key components to ensuring a thriving and sustainable business in South Africa. The Group's Employment Equity plan and targets will be considered as part of the selection process.

Sanlam