Job Description

Our client in the Support Services industry is currently looking for a Digital Marketing Manager, in Cape Town, Western Cape.Responsibilities:

• Understand the sports betting strategy and marketing value chain and be the subject matter expert to leverage online reputation and business growth.
• Conduct data analyses that yield rich insights into online consumer behaviour and key motivational/attitudinal behaviour and online habits.
• Develop multi-channel initiatives and online content to advertise services and grow client strategies within the online sports betting arena.
• In collaboration with the Marketing and Management team, offer expertise around the planning, design, and delivery of digital marketing plans, frameworks, and tools to optimize the digital online reputation, build competitive advantage, and provide insights to support current and future revenue growth and optimization plans.
• Develop, maintain, and use all digital channels (website, online booking engine, app, social, blogs, paid media).
• Research and benchmark trends in digital marketing and drive digital innovation to ensure the online presence remains progressive, reflective of the brand, and a leader in the industry.
• Plan and manage the implementation of highly innovative marketing campaigns, initiatives, and experiences on various digital channels to elevate brand awareness, and drive sales, competitive edge, and business growth.
• Co-ordinate and manage key sponsorship events and paid media campaigns.
• Influence present and future content by determining and evaluating current and future market trends and working closely with the PR agency to leverage content in the digital space.
• Oversee the planning of various digital displays, SEO/SEM, social, email, push, and mobile display advertising campaigns.
• Manage split testing on various content categories and collaborate with IT development and business support in the building and configuration of web infrastructure.
• Benchmark and monitor performance across all digital channels and campaigns, making recommendations to improve future decision-making and spending, addressing areas of concern.
• Develop marketing collateral to promote the brand at the property level.
• Collaborate with the media agency or in-house Digital Content Team to help them understand sports betting business objectives and advertising requirements.
• Share accountability for developing and managing the budget and expense management for the function.
• Build, negotiate, and manage relationship agreements with key suppliers, business partners, and sponsors to achieve business objectives and leverage new opportunities and joint initiatives.
• Conduct meet-and-greets, and familiarization trips, and entertain and host clients whenever required.
• Develop and coach the team in areas of digital marketing, nurturing a performance-driven culture within the department.
• Actively engage internal and external stakeholders to build relationships and professional thought leadership and innovation in digital marketing.

• Grade 12 (if having relevant experience in the online gaming environment)
• 3 Year Bachelors Degree in Business, Marketing, Communication, or related field is preferred
• GAIQ certification (Google Analytics Certification)
• Minimum of 8 years experience including 4 years in the digital marketing and online sports betting environment
• Experience managing PPC and AdWords accounts
• Experience with CPA, Revenue Share, CPC, and CPM models
• Experience in developing and implementing digital marketing plans including SEO, Google Analytics, and Digital Paid Media management.
• Experience in monitoring digital trends and social media technologies pertinent to driving digital audience growth and engagement.
• Experience in managing the digital campaign process from brief, through design direction, copy writing, approval, and reporting.
• Track record in managing multiple projects on various levels with different and converging timelines.

• Up to R721 080 per annum.

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