Job Description

As a

Digital Marketing Manager

, you will be responsible for developing and executing digital

marketing strategies tailored to our recruitment agency clients. You will play a key role in SEO

strategy and optimization (60% focus), technical setup for new clients, marketing

performance analysis, and enhancing our overall service offerings. The ideal candidate will

have a deep understanding of SEO, is commercially aware of the recruitment market, and is

passionate about continuously improving our clients digital marketing services.


Key Responsibilities

SEO Strategy and Execution (60%)

Develop and implement comprehensive SEO strategies to improve clients' search
rankings and visibility.
Conduct thorough keyword research, competitive analysis, and on-page SEO
optimisation.
Oversee technical SEO audits and provide actionable insights to improve website
performance.
Optimize content for search engines, including blogs, landing pages, and job postings. Manage and improve local SEO strategies to enhance recruitment agency visibility. Track and analyse SEO performance metrics, ensuring continuous improvement. Stay updated with SEO trends, algorithm updates, and best practices to maintain a
competitive edge.

Technical Setup for New Clients

Lead the technical onboarding process for new clients, ensuring smooth integration
with digital platforms.
Set up Google Analytics, Google Tag Manager, Search Console, and other necessary
tools.
Liase with teams to Implement tracking codes, conversion pixels, and event tracking
across platforms.
Conduct website audits and provide recommendations to improve UX, performance,
and SEO.

Marketing Performance Analysis and Reporting

Create and maintain marketing performance dashboards, tracking key KPIs such as
traffic, engagement, conversions, and ROI.
Analyse data from Google Analytics, social media insights, and paid media reports to
drive strategy improvements.
Provide clients with regular performance reports and actionable recommendations.
Provide clients with weekly lead updates.

Digital Marketing Strategy and Awareness

Stay up to date with all digital marketing channels, including PPC, paid social, email
marketing, and content marketing.
Collaborate with internal teams to align SEO efforts with paid and organic strategies. Identify opportunities for new services or improvements to enhance client results. Assist teams to develop optimised campaign assets such as landing pages and email
templates.
Assist teams to upload and schedule content to both the website and social media
channels.

Assist with the development of CRM data health checks.

Commercial Awareness and Client Engagement

Understand the recruitment industry trends and how they impact digital marketing
strategies.
Proactively recommend marketing strategies based on client business goals and
market demand.
Engage with clients regularly, providing expert advice and support to maximize their
digital success.

Requirements

3+ years of experience in digital marketing, with a strong focus on SEO. Expertise in technical SEO, content optimization, link-building strategies, and analytics. Experience with Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and similar tools. Ability to set up and manage Google Tag Manager, tracking pixels, and UTM parameters. Strong understanding of digital marketing channels, including PPC, paid social, and content marketing. Analytical mindset with the ability to interpret data and translate it into strategic recommendations. Confidence and ability to present data to stakeholder audiences Excellent communication and client management skills. Understanding of, and interest in developing AI custom prompts and tools to deliver work, embracing the role that the human touch plays in AI adoption Keen interest and understanding of the role that job postings play on a recruitment website, with a curiosity to learn best practices, stay abreast of updates and provide solutions for different recruitment requirements Passion for continuous learning and staying ahead of digital marketing trends * Knowledge of the recruitment industry or previous experience working with recruitment agencies is a plus.