Job Description

Closing Date: 2024-06-29Job Type: PermanentJob Level: ManagementExperience: Between 1 - 3 YearsEE/AA: NoSummaryDigital Marketing Specialist - Adventure Travel Company - AfricaAre you fluent in Dutch and passionate about adventure and travel? Our client, a leading adventure travel company headquartered in Kenya, is seeking a talented Digital Marketing Specialist who is proficient in Dutch to join their marketing team. This is an exciting opportunity to contribute to marketing unforgettable adventures to Dutch-speaking travelers from around the world, with a salary range of xe2x82xac1000 to xe2x82xac2000 per month.

• A dream job in South Africa with opportunities for professional development.
• Guidance and mentorship from experienced colleagues in the industry.
• A creative and supportive work environment where your ideas are valued.
• Product development trips to explore and test new experiences.
• An annual team trip to connect with colleagues from Kenya, Tanzania, Uganda, South Africa, and the Netherlands.

DescriptionAs a Digital Marketing Specialist, you will play a crucial role in our marketing team, collaborating closely with colleagues in the Southern Africa unit. Your responsibilities will include:

• Conceptualising and executing creative marketing campaigns tailored to our adventurous European target audience.
• Managing and optimising social media content, ads, and email marketing campaigns to drive engagement and conversions.
• Overseeing online marketing agencies and freelancers in the European regions to ensure effective collaboration and results.
• Developing visually appealing ads and brochures that showcase the unique experiences we offer.
• Collaborating with colleagues to create targeted marketing plans based on customer journeys and personas of European travellers.
• Utilizing Google Analytics and other tools to analyse campaign performance and suggest improvements based on data insights.
• Providing clear communication and project management to ensure timely delivery of marketing initiatives.

Minimum Requirements

• Proven experience in digital marketing, preferably within the travel industry.
• Proficiency in setting up and optimising social media content, ads, and email marketing campaigns.
• Strong visual design skills and the ability to create engaging marketing collateral in Dutch.
• Excellent project management skills with the ability to prioritise and meet deadlines.
• Experience working with Google Analytics (GA4) and interpreting campaign data.
• Knowledge of AdWords and SEO best practices.
• Passion for travel and ideally have visited Africa previously.

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