Job Description

Shoe City is seeking to employ a digital marketing specialist that will be responsible for the implementation, tracking and optimization of our digital marketing campaigns across all digital channels as well as manage & optimize all our digital platforms.
Qualifications

• Tertiary qualification in a related Marketing or Digital diploma/degree.

Knowledge, Skills and Experience

• A minimum of 3 year's relevant working experience gained in Digital Marketing
• Experience in E-commerce & social media management
• Knowledge of working with website maintenance and social media platforms is essential.
• Knowledge of digital paid media platforms
• Drivers license and own vehicle is required as traveling may be required to local suppliers.
• Proficiency in the latest Google Suit
• Knowledge of the Shopify system (advantageous)
• Managing a budget
• Excellent language skills (verbal and written) in English, and the ability to converse in a second official language would be an advantage
• Excellent interpersonal and communication skills
• Excellent customer service orientation.
• Excellent time management, organizational and administrative skills and presentation skills.

Key ResponsibilitiesManaging the E-commerce (online) store for the brand:

• Managing the product inflows of the online store
• Managing and implementing the visuals on the website; ensuring the monthly campaign updates happen on time, as per critical path
• Tracking & analyzing online sales and reporting feedback to relevant stakeholders Collaborating with other stakeholders & departments ie. web developers, customer service, planners, Ecommerce DC to ensure the online store runs optimally
• Overseeing any ad-hoc projects or new concepts the business agrees to trial online. (e.g 3D integration, new products ( A+ integration) ,POPIA, etc.)
• Basic administrative duties to support e-commerce and website maintenance.

Campaign Management:

• Execute, Implement and track all digital marketing campaigns as per agreed promotional calendar ( social media, Google, YouTube, emailers, sms, A+)
• Ensuring the campaigns are run within the agreed budget and timelines
• Optimizing digital activities to ensure we get the most out of our campaigns
• Tracking, analyzing and reporting feedback to relevant stakeholders

Community Management:

• Ensure customer queries received from digital platforms are responded to in a brand-appropriate manner and within the agreed time frame.
• Overseeing the scheduling of posts, copywriting & customer engagement.

Content Creation:

• Overseeing the entire content creation process from
• Drafting the brief(s) for the content creation department;
• Coordinate the online direction presentations, the planning of it and the execution thereof.
• Overseeing the process of working with influencers

Responsible for the entire digital footprint of the brand:

• Review and investigate any new digital-related products
• Assist with and get involved with any Special projects which may arise which affect the digital platforms of the brand.

Stakeholder Relationships and ManagementInternal

• Acting as the interface between departments
• Supply users with skills and knowledge of processes related to digital platforms
• Partner with internal business functions to support them with decision-making.
• Willingness to share knowledge within the broader Speciality Group
• Share knowledge with internal business areas through partnering with relevant stakeholders
• Build and maintain good relationships with all business units
• Drive consistent business processes between Speciality brands.

External

• Manage relationships and build good relations with group and external service providers
• Negotiations with suppliers and service providers

Pepkor