Job Description

We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team. The successful candidate will play a pivotal role in creating and executing digital marketing strategies to drive traffic, increase sales, and enhance our brand visibility. As the Digital Marketing Specialist, you will be responsible for overseeing all digital marketing activities, including but not limited to SEO, SEM, social media marketing, email marketing, and content creation.

Key Responsibilities:

Develop and execute digital marketing strategies to drive online sales, increase brand awareness, and improve customer engagement. Manage social media accounts (Instagram, Facebook, LinkedIn, etc.), create content calendars, and run paid social campaigns. Optimize the website and product listings for search engines (SEO) to improve organic search rankings and drive traffic. Plan and implement email marketing campaigns aimed at both consumer and trade professionals. Monitor and analyze the performance of digital marketing campaigns, using data to inform decisions and optimize efforts. Collaborate with the creative team to design and produce engaging content, including blogs, newsletters, videos, and promotional material. Manage paid search (PPC) campaigns to increase traffic and conversions. Maintain up-to-date knowledge of digital marketing trends, tools, and best practices. Track and report on KPIs and metrics to measure the success of digital marketing efforts.

Requirements:

Proven experience (2+ years) as a Digital Marketing Specialist, ideally in a retail or e-commerce setting. Strong knowledge of digital marketing channels, including social media, SEO, PPC, email marketing, and content creation. Strong Experience with tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms (e.g., MailChimp, Klaviyo). A deep understanding of SEO and SEM techniques, including keyword research, on-page optimization, and link building. Strong written and verbal communication skills with the ability to create compelling content. Ability to work independently and collaboratively within a team environment. Knowledge of the home decor, luxury retail, or bathroom industry is a plus. A passion for innovation and keeping up with the latest digital marketing trends.

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent work experience). Strong portfolio of previous digital marketing campaign
Job Type: Full-time