Job Description

Job SummaryHire Resolve's client is looking for a highly skilled and experienced Digital Marketing Specialist to lead, design, and execute marketing initiatives across multiple businesses, to join their team in Durban, KwaZulu-Natal. The ideal candidate must be both strategic and creative, with expertise in managing digital campaigns, developing engaging content, optimizing SEO, and enhancing UI/UX for web platforms and apps.Top Responsibilities:Digital Marketing Strategy & Execution

• Develop and implement short, medium, and long-term digital marketing strategies.
• Increase brand awareness, lead generation, and customer engagement.
• Set up and manage digital ad campaigns (Google Ads, Facebook, Instagram, LinkedIn, TikTok, YouTube).
• Monitor and optimize digital marketing performance across platforms.

Content Creation & Social Media Management

• Design and create engaging static and video content for marketing campaigns.
• Build a strong social media presence and grow engagement.
• Write and publish blog articles, newsletters, FAQs, and other valuable content.
• Develop and execute a content calendar for different business units.

SEO, Website & UI/UX Enhancement

• Optimize websites for search engines (SEO) and user experience (UX).
• Improve website navigation, speed, and overall usability.
• Create online help guides, video tutorials, and FAQs.
• Collaborate with developers to implement UI/UX enhancements.

Email Marketing & CRM Management

• Develop and execute targeted email marketing campaigns.
• Manage customer segmentation and engagement strategies.
• Track and optimize email marketing KPIs.

Performance Tracking & Data-Driven Optimization

• Analyze and report on marketing campaign performance using Google Analytics, Facebook Pixel, and other tracking tools.
• A/B test digital assets (ads, landing pages, CTAs) to improve conversions.
• Generate reports on social media growth, campaign success, and web analytics.

Web Development & Tech Collaboration

• Work closely with developers to ensure seamless integrations and enhancements.
• Manage website CMS updates and minor modifications when necessary.

Requirements:Digital Marketing & Strategy

• Proven experience in SEO, PPC, content marketing, and social media management.
• Ability to develop and execute data-driven marketing strategies.

Content Creation & Graphic Design

• Strong copywriting skills for blogs, social media, and web content.
• Proficiency in Canva and Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator).

Website & UI/UX Optimization

• Knowledge of WordPress, Webflow, or other CMS platforms.
• Familiarity with HTML, CSS, JavaScript (coding skills are a bonus).
• Experience in Google Analytics, Google Tag Manager, and Facebook Pixel.

Social Media & Performance Marketing

• Experience with Facebook, Instagram, LinkedIn, YouTube, TikTok & Twitter Ads.
• Proficiency in Google Ads (Search, Display, and Video Ads).
• Understanding of programmatic advertising and outdoor media trends.

Email Marketing & CRM

• Experience with Mailchimp, HubSpot, ActiveCampaign, or similar CRM tools.
• Ability to automate email sequences and nurture leads effectively.

Technical & Web Development (Preferred)

• Coding/programming skills to implement quick fixes.
• Ability to liaise with developers for seamless execution of technical tasks.

If you are an innovative and data-driven digital marketing professional looking for your next challenge, apply today!If you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to or visit our website:You can also connect with Rachel van Dyk on LinkedIn or rachel.vandyk@hireresolve.usPlease note that correspondence will only be conducted with shortlisted candidates for this position. Should you not hear from us within 3 days, please consider your application unsuccessful.

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