Job Description

Duties will include but not be limited to:Planning, implementation, and optimisation of marketing activities that support the companys outbound and inbound lead generation efforts:

• Integrated marketing campaigns across all digital touch points in an effort to support brand, revenue and growth goals

Implementation and optimisation of:

• Google advertising campaigns
• Organic and paid social media posting and advertising
• Effective on-site and off-site Search Engine optimisation (SEO) strategies with a strong emphasis on a mobile-first user experience
• Email campaigns offering high quality educational content with the goal of generating new leads

Corporate websites:

• Using analytics to inform content and structure updates
• Analyse digital data & website analytics to draw key recommendations around website optimisation and digital marketing campaigns

Social media:

• Community management for corporate and executive social media accounts
• Oversee, plan and deliver content across different platforms

Outbound & Inbound digital lead generation:

• Digital advertising campaigns, e-mails etc
• Maintain digital dashboard of several different accounts
• Coordinate with marketing, sales and solutions teams to create, plan and implement online marketing campaigns

Requirements:

• Bachelors degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3-5 years of proven experience in digital marketing or a related role, demonstrating a track record of successful digital campaigns
• Hands-on experience with a variety of digital marketing channels including SEO/SEM, social media marketing, email marketing, and content marketing
• Experience / Certifications in WordPress, SEMRush, Google Business, Google Ads, Google Analytics, Google Search Console, LinkedIn, LinkedIn Ads, Meta Business, Facebook, Instagram, Threads, X and YouTube
• Experience with marketing automation tools and CRM software

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