Job Description

Purpose:

• Enhance digital technical performance.
• Collaborate with multiple departments within customer service personnel, product managers, sales personnel, and marketing personnel.
• Web content management on websites
• Digital marketing for all BUs including strategy, content management, social media, paid campaigns and associated reporting

Key responsibilities for this position include, but are not limited to:
Web Content Management:

• Manage website - across all BUs:
• Customization of creative, as/when required
• Ensuring all SKU are published on time and updated when required
• Manage banners across all BUs to ensure product visibility and awareness
• Ensure ticketing systems are utilized for all web-related tasks and that such tasks are managed and closed timeously
• Manage strategy with a goal to increase traffic to website
• Collaborate with Product Managers, Sales and Marketing Managers to enhance Search Engine Optimization on website
• Collaborate with Sales to ensure independent customers and distributor list remains regularly updated
• Aspire to make a leading subsidiary in web content management and provision of such content to its customers through procured content syndication tools
• Comply with Global standards on all online content, including monitoring the compliance of customer websites
• Compiling monthly reports and analysis / optimizations pertaining to the above, or as requested by HQ, RHQ and FSEs
• Manage and develop ad hoc microsites
• Develop a website review strategy
• Develop a sign-up strategy with the effort of growing the database
• Develop a communication & content strategy for the database

Retail Content Management (OSM):

• Align with and guide Sales team to ensure their product SKU are listed on retailer websites accurately and on time
• Syndicate content to retailers via procured content syndication tools
• Collaborate with Sales to actively seek cooperative digital opportunities on retailer websites and channels for the Brand and products
• Ensure that the brand is present with a visibility strategy on retailer websites in accordance with Sales and Marketing Managers
• Assist Sales in providing retailers with attractive images for products listed

Digital Marketing Management:

• Prepare annual Digital Marketing strategy.
• Support and help optimize digital media plans with Marketing Specialists - setting KPIs, content management and production, reporting.
• Track performance on a weekly basis and redirect investment where required to achieve goals
• Apply Global digital strategy and identify suitable online marketing methods in line with Global best practice
• Ensure that online campaigns are executed and adhere to BI and campaign strategy
• Brief and obtain proposals from agencies
• Evaluate proposals and costs
• Approve / supply creative and campaign strategy
• Monitor and measure online campaigns
• Post campaign reporting
• Daily management of SNS platforms
• Management of outsourced vendors
• Manage live streaming shows

Operational management:

• Monthly management and updating of digital marketing budget and plans
• Uploading plans, CEs, POs, invoices, vouchers, process payment once proof of work received
• Develop briefs for digital agencies and web administration services
• Project management of all digital transformation activities

Required Qualifications and Experience:

• Relevant Degree / Diploma in Marketing or similar
• 5 - 10 years experience
• Full understanding of web development processes
• Digital marketing workflows and campaigns
• Market analysis and trends
• Ecommerce website management experience

Required Competencies:

• Digital strategy, content management, campaign analytics / insights reporting, ROI analysis
• Solid interpersonal and communication skills
• Project management skills
• Strong presentation and writing skills
• Results oriented and self-motivated
• Strategic thinker and creative marketer
• Attention to detail
• Ability to work well under pressure and within tight deadlines
• Ability to multi-task on a number of various tasks at hand
• Assertive and output based

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