BCom Marketing Management or related Commerce degree
Postgraduate Degree or Diploma in Marketing Management or related (desirable)
Course / Certificate in Digital Marketing (desirable)
5 years of relevant experience Key Skills and Knowledge Required:
Digital platforms (i.e. Google Ads, Facebook, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc)
Thorough understanding of conversion tracking systems
Digital target markets/audiences and campaign KPIs
Predict campaign performance, based on previous experience
Proficient in Microsoft Suite or Google Suite
Excellent analytical and cross-functional communication skills
TV Streaming (desirable)
Google Tag Manager (desirable)
Experience in Marketing Cloud intelligence / Marketing automation (desirable)
Business to Consumer marketing
Experience in international markets
Creating, monitoring & optimizing various digital campaigns on various platforms such as Facebook, Google, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc.
Reporting and navigating GA4
Analyzing and reporting on campaign data
Set up and testing of goals and conversion tracking
Key Responsibilities:
Lead the management of digital marketing campaigns across platforms including Google Ads, Facebook Ads Manager, BING, 3rd party remarketing platforms, etc and assist with managing agency relationships
Lead the creative and copy briefing process for all digital campaigns to ensure frequent enough updated creatives, alignment with positioning, and seamless approvals and implementation across digital platforms in support of the performance marketing plan
Support digital platform expert relationships and conduct digital campaign audits and account analysis to gather insights and make recommendations for new campaign, audience or ad ideas to test with the objective to improve campaign performance
Lead the creative and copy briefing process for all project related digital campaign requirements
Lead the creative and copy briefing process for any new digital marketing platforms
Implement ongoing campaign, creative and audience refinements and optimizations
Assist with reporting and budgeting requirements for 3rd party providers of digital campaign services
Support the retail marketing team with retailer briefs for new online launches and creative updates
Support the broader teams with our own e-commerce platforms including our website and landing pages to ensure seamless and optimized customer journeys from a digital campaign perspective
Collaborate with the relevant teams to ensure we optimize customer journeys across the different touchpoints focussing on digital campaigns to improve overall conversion rate of our website
Manage the tactical implementation of journey optimized digital campaign efforts
Build a monthly digital marketing platform performance report and work with the BI teams to automate and optimize dashboards
Assist with end to end analytics tracking, monitoring and improvement across platforms
Collaborate with cross functional teams to ensure accurate conversion tracking
Track performance on a monthly basis and optimize campaigns based on insights
Assist with developing and implementing digital marketing strategies including insight generation from the market, competitors and campaign performance to ensure business objectives are achieved
Create a comprehensive competitor analysis on a quarterly basis, keep a close eye on competitors to ensure we remain relevant and capture competitor activity during key promotional periods on an ongoing basis
Assist to create processes and systems to support the broader business
Contribute to strategic business projects when required
Consistently explore new possibilities for the expansion of our digital reach and digital sales channels and chase down such opportunities
ExecutivePlacements.com
Beware of fraud agents! do not pay money to get a job
MNCJobs.co.za will not be responsible for any payment made to a third-party. All Terms of Use are applicable.