Job Description

C1 ENGLISH LEVEL IS REQUIRED, THE SELECTED CANDIDATE WILL BE SPEAKING STRICTLY IN ENGLISH DURING THEIR WHOLE SHIFT." PLEASE SUBMIT YOUR RESUME AND AUDIO RECORDING IN ENGLISH"Job TitleDigital Marketing SpecialistJob IDIOHDMSLocationSouth AfricaStatusFull-TimeWork ScheduleEST HoursPay rate$1500-2000 Depending on ExperienceTarget StartASAPAbout Us:Inside Out connects businesses with top virtual assistant talent from the Philippines and Latin America. We provide small business owners with affordable and reliable staffing solutions, enabling them to focus on growth and success.We are a rapidly growing company with a very dedicated team and we are looking for like minded individuals! We need your full attention, commitment and energy in order to provide the exceptional service we are looking to provide to our clients. If that is something you are interested in, we would love to hear from you and bring you onboard! There will be a TON of opportunity for growth and learning.Position Overview:We are seeking a creative and strategic Marketing Specialist to lead our marketing efforts with a primary focus on paid advertising on social media platforms and organic content creation. This role requires a natural storyteller with a talent for crafting authentic, compelling content ideas and marketing angles that resonate with our audience. As a Marketing Specialist, you will work directly with the CEO to develop and execute marketing strategies, create engaging content, and optimize our digital presence. You'll be creating content for TikTok, Instagram, Facebook, YouTube and LinkedIn.Key Responsibilities:

• Storytelling & Content Creation:
• Collaborate with the CEO to develop and refine the brand's voice, ensuring a consistent and authentic tone across all channels.
• Brainstorm creative concepts and ideas that make our content feel natural and organic, with an emphasis on storytelling that captivates our target audience.
• Write compelling ad copy, social media posts, and content briefs that communicate our unique value proposition and highlight client success stories.
• Paid Advertising Strategy & Management:
• Develop, implement, and optimize paid social media campaigns across platforms like Facebook, Instagram, TikTok, and YouTube.
• Analyze ad performance data and adjust campaigns to maximize ROI and achieve lead generation and conversion goals.
• Research and recommend new advertising channels and tactics to expand our reach and increase brand awareness.
• Campaign Planning & Marketing Angles:
• Craft unique marketing angles for paid ads and organic content that align with our audience's needs and desires.
• Collaborate on a content calendar that ensures consistent, timely, and relevant messaging across all platforms.
• Develop targeted messaging for different customer segments, focusing on how our services can solve their specific challenges.
• Analytics & Reporting:
• Track, measure, and analyze key metrics for both paid and organic campaigns to assess performance and identify opportunities for improvement.
• Prepare regular reports and provide insights on campaign effectiveness, audience engagement, and overall marketing ROI.
• Collaboration & Support:
• Coordinate with video editors, graphic designers, and other creative resources to produce high-quality content assets.
• Work closely with the CEO to ensure that all marketing efforts align with the company's overall vision and business goals.

• Proven experience in digital marketing, especially in paid social media advertising and organic content creation.
• Strong storytelling skills with a knack for creating authentic, engaging content that feels natural and relevant to the audience.
• Excellent writing skills, with experience crafting ad copy, social media posts, and other marketing materials.
• Ability to think creatively and strategically, developing marketing angles that stand out in a crowded digital space.
• Analytical mindset with experience using tools like Facebook Ads Manager, TikTok Ad Manager, and social media scheduling platforms.
• Experience using Hyros is a big plus
• Up-to-date with the latest trends in digital marketing, social media, and advertising platforms.

Inside Out