Job Description

About Think-Careerxe2x84xa2 RPOThink-Careerxe2x84xa2 RPO is a leading retained Recruitment Process Outsourcing (RPO) firm that provides tailored workforce solutions for companies across industries. We proactively source, screen top candidates through our talent pipeline development process for top employers and create access to career opportunities.About the roleAre you passionate about delivering exceptional customer experience, driving engagement, and optimizing digital marketing strategies? This is an opportunity to grow your career as a Digital Marketing Specialist. You will play a crucial role in enhancing brand visibility, managing paid media campaigns, and driving content performance across multiple platformsKey Responsibilities

• Develop and execute strong social media and data-driven strategies to maximize engagement and viral potential across platforms such as Instagram, TikTok, YouTube, and Facebook.
• Manage a team of graphic designers and video editors to create high-quality, engaging content.
• Analyze reports and trends to formulate and implement action plans that drive continuous improvement.
• Develop comprehensive paid media strategies for lead generation and brand awareness across Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, and Microsoft Ads.
• Implement launches and promotions within guidelines, budget, and timelines.
• Conduct audience segmentation and targeting to ensure the right users are reached at the right time.
• Stay updated on industry trends, emerging platforms, and algorithm updates to optimize content performance.
• Track, analyze, and report on key performance indicators (KPIs) such as engagement, conversion rates, cost-per-acquisition (CPA), and return on ad spend (ROAS).
• Work closely with in-house designers and content creators to develop engaging ad creatives and landing pages optimized for conversions.
• Conduct A/B testing on ad formats, messaging, audience segments, and visuals to identify high-performing combinations.

Qualifications & Experience

• Bachelor's degree in Digital Marketing or related
• 2-3 years in a digital marketing role with proven expertise in social media growth strategies and managing digital marketing campaigns.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads.
• Proficiency in analytics tools such as Google Analytics (GA4) and Google Tag Manager.
• Experience conducting A/B tests on creatives, audiences, and landing pages.
• Strong understanding of social media algorithms and viral content strategies.
• Excellent communication skills and ability to work in a virtual environment.
• Strong problem-solving abilities and an initiative-taking mindset.

Behavioral Competencies

• Planning and Organizing: Develops structured plans to optimize digital marketing efforts.
• Detail Orientation: Pays attention to quality standards in content creation and campaign execution.
• Team Orientation: Collaborates effectively with designers, editors, and clients.
• Analytical Ability: Collects and organizes data to optimize marketing performance.
• Decision Making: Makes data-driven decisions to enhance campaign effectiveness.
• People Management: Motivates and manages teams to achieve marketing goals.

DisclaimerWe will ensure that no job applicant receives less favourable treatment because of their gender, marital or civil partnership status, sexual orientation, colour, race, ethnic origin, religion, disability, or age; nor be disadvantaged by any other conditions or requirements which are irrelevant.

Think-Career