Job Description

Key Responsibilities:

• Develop and execute digital marketing strategies (SEO, PPC, social media, email, content, display ads).
• Manage and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other paid campaigns.
• Track and analyze performance using Google Analytics and Google Tag Manager.
• Implement conversion rate optimization (CRO) strategies.
• Oversee remarketing and retargeting campaigns.
• Manage content marketing (blog posts, infographics, videos).
• Handle social media marketing (LinkedIn, Instagram, Twitter, Facebook).
• Lead email marketing campaigns (automation, segmentation, A/B testing).
• Create and edit graphics and video content.
• Collaborate with internal teams and external agencies.
• Stay updated with digital marketing trends and best practices.

Key Skills & Experience Required:

• 5+ years in digital marketing (SEO, PPC, paid social media).
• Proven success in improving search engine rankings and organic traffic.
• Expert in Google Ads, Google Analytics, and Google Tag Manager.
• Experience with Google Search Console, Google My Business, and Google Merchant Centre.
• Ability to manage large PPC budgets efficiently.
• Strong analytical skills and data-driven decision-making.
• Experience with email marketing tools (Mailchimp, HubSpot, ActiveCampaign).
• Proficiency in design software (Adobe Creative Suite, Canva, Figma).
• Basic HTML, CSS, and JavaScript knowledge is a plus.
• Strong copywriting skills for ads, landing pages, and social media.
• Excellent project management skills.
• Experience with A/B testing and audience segmentation.
• Strong problem-solving abilities and growth mindset.

Preferred Qualifications:

• Certifications in Google Ads, Google Analytics, or Facebook Blueprint.
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot).
• Background in eCommerce or B2B lead generation.
• Knowledge of UX/UI principles and website optimization.
• Experience with AI-driven marketing tools and automation.

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