Job Description

Location: Remote (Latam and SA)
Contract: Independent Contractor
Job Type: Full-Time, Monday-Friday, CSTRole Overview:We are looking for a results-driven Digital Media Buyer with expertise in digital marketing and a particular focus on social media advertising platforms. In this role, you will manage and optimize our paid media campaigns, especially through platforms like Facebook, Instagram, and TikTok. You'll collaborate closely with the marketing and product teams to ensure were reaching the right audiences and driving impactful outcomes for our app.About Us:Were on a mission to help users discover restaurants that align with their dietary needs and preferences. Our app allows individuals to find dining experiences that cater to specific health goals, dietary restrictions, or food preferencesxe2x80x94making eating out easier and more personalized than ever before. As a marketing and product-focused company, we are constantly evolving to enhance our offerings and grow our community. If you're passionate about health, wellness, fitness, and the intersection of technology with food, this is your opportunity to make an impact.Key Responsibilities:Campaign Strategy & Execution: Develop, execute, and optimize paid media campaigns across multiple platforms such as Facebook, Instagram, and TikTok, targeting users based on specific dietary preferences and restrictions.Budget Management: Plan, allocate, and optimize media budgets across paid social platforms to ensure maximum return on investment.Audience Targeting: Identify and refine audience segments, using platform tools to reach the most relevant users, including health-conscious individuals and those with specific dietary needs.Performance Analysis: Track and analyze the performance of digital campaigns, providing regular reports with actionable insights and recommendations for future optimizations.A/B Testing: Conduct A/B tests on ads, creatives, and landing pages to continuously improve campaign performance and user experience on all platforms.Collaboration: Work closely with the content creation team to ensure ad creatives resonate with our target audience. Collaborate with the product team to stay informed about app updates and incorporate them into campaigns.Growth Strategy: Contribute to the long-term growth strategy by identifying new opportunities to expand our reach and drive user growth, particularly through paid social channels.Qualifications:Experience: Proven experience in digital media buying (preferably 2+ years) with a track record of successful campaigns and performance-driven results, particularly on platforms like Facebook, Instagram, and TikTok.Skills: Strong knowledge of digital advertising platforms, including Facebook Ads and TikTok Ads, as well as data analysis tools and budget management.Passion for Health & Wellness: Experience or a keen interest in health, fitness, wellness, and dietary preferences (e.g., vegan, keto, gluten-free, etc.) is a significant advantage.Marketing/Content Creation: Experience in creating or collaborating on content tailored to specific audiences (ads, copy, creative) that aligns with brand identity and user needs.Analytical & Detail-Oriented: Strong analytical skills and the ability to adjust strategies based on campaign data and performance insights.Communication: Excellent written and verbal communication skills, with the ability to clearly present campaign results, challenges, and recommendations.Tech-Savvy: Familiarity with tools like Google Analytics, social media ad managers, and email marketing platforms.Why Join Us:Innovative Company: Join a dynamic startup that is revolutionizing the dining experience with health and dietary preferences at the core.Impactful Work: Your work will directly influence the growth of our app, helping people easily find restaurants that match their unique dietary needs through digital advertising.Global Team: Work remotely with a global team of like-minded, passionate individuals dedicated to transforming the food experience.Growth Opportunities: As part of a growing company, youll have the opportunity to grow with us and take on new responsibilities as the business scales.

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