Job Description

Job SummaryWho are we? We are a leader in digital media and marketing, delivering impactful multi-platform campaigns across digital ecosystems.Who are we looking for? A skilled Digital Media Campaign Lead to work on fixed-term one year contract with expertise in developing and managing high-impact digital campaigns. You should be a strategic thinker with strong leadership and analytical abilities, adept at optimising campaigns to meet business objectives.What will you do?Campaign Strategy & Planning:Develop and present comprehensive digital campaign strategies aligned with business goals.Identify optimal digital channels (e.g., Google Ads, LinkedIn, TikTok, Programmatic) for audience engagement.Set and track KPIs such as conversions, lead generation, and engagement.Audience Research & Targeting:Conduct audience segmentation using first- and third-party data.Develop custom audiences and implement retargeting strategies for conversions.Campaign Execution & Optimisation:Manage multi-channel digital ad campaigns across search, social, programmatic, and display.Utilize A/B testing to optimize ad content and campaign performance.Adjust targeting and budgets in real-time using performance data.Performance Tracking & Analytics:Monitor campaign performance through tools like Google Analytics and CRM platforms.Provide regular performance reports with actionable insights.Use data to forecast trends and refine strategies.Budget & Resource Management:Allocate budgets effectively across digital platforms.Optimize CPA, ROAS, and CLV while managing media spend.Collaborate with finance to track budget utilization.Collaboration & Leadership:Lead cross-functional teams of media buyers, analysts, and creatives.Provide strategic guidance and upskill internal teams on digital trends.Oversee the creation of engaging ad creatives.Innovation & Industry Trends:Stay updated on digital trends, ad technologies, and privacy regulations.Experiment with new formats and AI-driven ad optimizations.What will you need?Bachelor's degree in Marketing, Digital Advertising, or Media Strategy.Diploma in SEO.5+ years of experience managing digital media campaigns.Previous banking experience.Proficiency in Google Ads, LinkedIn Ads, TikTok Ads, and programmatic platforms (e.g., Google DV360).Strong leadership, communication, and analytical skills.This one-year fixed-term contract is an opportunity to drive impactful digital campaigns while contributing to business growth.Ad Talent AfricaCompany

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