Job Description

Company Description

Who we are:

We are the human experience company

We create experiences people love and actions brands need.

When we combine our deep understanding of people with our unmatched expertise in media, magic happens : experiences get invited in, not filtered out.

Data guides us to opportunity, uncovering what people want and how to reach them. Technology makes personalisation and relevance possible. Creativity makes it magic.

Our Philosophy on Strategy:

Strategy sits at the center of what we do - without it, we can't bring insight to data or direction that delivers business outcomes.

• Our clients relay on us to provide the data and direction that will deliver business outcomes - uncovering new market opportunities, growing their business and delivering real ROI.
• Our clients need to be kept in touch with what is happening in the world around them and we ensure that they are empowered with the trended insights that cover their industry, category and customer / client / consumer market.
• Our clients expect us to tap into the best minds and skills from around the world, to deliver cutting-edge and world-class product, tools, technology, skills and knowledge to the table.
• Our clients want to get their time in the sun and be made famous for the work they produce in partnership with their agency teams - to do this, we need to regularly be entering at least two awards per year.
• Starcom and Publicis Media need to showcase the great work you do. To do this we need at least two case studies produced, from the work that you do each year.
• Planners lean on our strategic teams to provide direction, so they can implement and turn strategy into action.
• Our media investment team rely on our strategists to provide the clout that will unlock buying efficiencies with media suppliers.
• Our Power of One teams and creative agency partners need us to provide a deep understanding of the customer/ client / consumer and provide inspiration to produce meaningful communication.
• Because of this, we actively seek out strategic talent with the personality, 'smarts' and attitude to manage multiple work streams, multiple clients and multiple agency stakeholders.
• Starcom wants you to grow and thrive in an environment that demands strategic excellence.
• In return, we provide a culture where everyone's opinions count, where your ideas and inputs are valued and where you are given the autonomy to push yourself as far as your ambition leads you.

The Job Purpose:

• To demonstrate real passion, care and vision for the brands in your portfolio.
• To be accountable for the successful delivery of digital media strategies, touchpoint recommendations, media opportunity evaluations and reports across online and offline channels.
• Work collaboratively with the communications strategists within and outside of the Publicis Groupe.
• Deliver ongoing incremental media improvements, based on post campaign analyses, MMM's and audit results.
• To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
• To unearth and deliver the best media owner relationships that deliver business outcomes and creative media opportunities.
• To produce award-winning entries and case studies that demonstrate real impact and results for our clients - for internal and external awards.
• Together with the team, successfully meet the client's contracted KPI's and the commercial targets.
• Work closely with the Digital Ad Operations team to ensure the smooth running and executions of campaign. This requires that one follow the Ad Operations process to maintained in the most frictionless operation possible.
• Work collaboratively with the buyers to ensure media schedules are processed for billing and all queries are resolved.
• Make best use of Publicis research and optimization tools.
• Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners, media owners and clients.
• Work collaboratively with the Digital Media Analyst and Data Scientist responsible for reporting and dashboard managements, for effective and timeously delivery of live connections and reports.
• Produce digital media plans, in line with the strategies and KPI's recommended in your strategic recommendations.
• Ensure budgets are properly managed and financial losses mitigated due to under / over-spends.
• Deliver on any digital media reports or requirements required by global or regional agency partners or hubs.
• Work collaboratively with the AdOps team to maintain highest taxonomy standards.
• Work collaboratively with the Head of Digital at Publicis Media.
• Drive the client's digital transformation journey in Personalization @ Scale and their path to conversion optimization.
• To grow the strategic reputation of the agency by delivering world-class strategic excellence.
• To produce at least one thought-leadership article per annum.

What you can expect in an average week:

You will be involved with numerous brand managers, so it's important to develop a good understanding and identify specific business needs for each one.

Your average week may include:

• Attend key strategic briefings, status meetings and integration meetings with agency partners
• Produce and present media strategies and the accompanying media schedules.
• Prepare and deliver insights decks on consumer and media trends, digital landscape, COVID impact and eCommerce landscape - in partnership with the Research & Insights team and the Head of Digital for Publicis Media.
• Share pertinent and relevant insights reports, from anyone of our long list of resources.
• Be present and on time, to all required meetings.
• Work collaboratively with our colleagues, global teams and creative agency partners.
• Review and direct all offline and online media outputs.
• Collaboratively work with the admin and reporting teams to deliver reports and proof of flighting on time. Access the campaign management systems and live dashboards to draw reporting data from. Pull together the final PCA's, insights and strategic direction on post campaign reports.
• Work collaboratively within the Digital Advertising Operations, Client Success, Media Buying, Creative and Strategics Power-of-One Teams.
• Write and present internal briefs across all digital disciplines, monitor progress, direct optimization changes, avoid under / over-spends and add provide insight to post campaign reports.
• Sign off and approve all digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
• Update monthly forecasting reports.
• Ensure the Mediatools platform is kept up to date and digital integrations are added and maintained.
• Produce at least two case studies and enter two awards per annum.
• Keep your Google, Facebook, Twitter and any other required media owner certifications up to date and participate in required training sessions.
• Ensure that your time sheets are maintained and timeously updated.

Qualifications

Qualifications:

• A marketing / media / communications degree, diploma or certificate
• Google Fundamentals of Digital Marketing
• Google Analytics
• Google Ads Video

• Google Shopping Ads
• Google Display Ads
• Google Ads Search
• Facebook Blueprint Planning

Experience:

• At least 3-5 years of digital media strategy experience in a media agency.

Additional Information

Hard Skills:

• Able to effectively project manage
• Comfortable Presenting
• Numerically strong and analytically able
• Strong communicator with effective interpersonal relationships across team and clients
• Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
• The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
• English fluency and language skills for effective business writing
• Strong presentation skills
• Solid data interpretation and analytics skills
• Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
• Be able to select appropriate frameworks, tools and approaches to use in solving client problems
• Develop strategies that interpret cultural and social trends as well as data relevant to client business

Soft Skills

• Is open to constructive feedback and challenges accordingly.
• Is effective at building relationships and working as a team
• Shows leadership and decision-making ability
• Manages change well - adapts and remains flexible to business priorities
• Ability to collaborate without ego as well as work effectively independently
• Is willing to transfer skills and share knowledge openly
• Ability to self-start and self-manage

**Please note should you not receive feedback within 2 weeks, please consider your application unsuccessful.**

Publicis Groupe