Job Description

Digital PR ExecutiveR40 000 PMSouth Africa, RemoteEnglish as a Foreign Language teacher training company seeks a Digital PR Executive to work on all aspects of the online coverage of the company's brand in digital media.You will grow the SEO team's efforts in earning backlinks, mentions, and press coverage in top-tier and niche-relevant media, helping us develop our domain authority and backlink growth as well as our EEAT efforts.xe2x97x8f Collaborative - able to generate strong working relationships with colleagues across several departments including Marketing, SEO, Editorial, etc.xe2x97x8f Able to think outside of the box, finding angles relevant to quality publications or journalists to increase coverage of our content.xe2x97x8f A continuous learner - you strive to learn and improve your day-to-day work, keeping up to date with industry best practices and digital marketing trends.xe2x97x8f Self-sufficient - you come up with your ideas based on previous results or experience, providing "solutions" instead of "problems".What you'll be doing (responsibilities):xe2x97x8f Devise small-scale outreach campaigns that are relevant to our brand and have pre-considered angles that can earn coverage.xe2x97x8f Build lists and leverage your network to perform targeted outreach to get the coverage secured.xe2x97x8f Reaching out to our in-house writers to get expert comments on the opportunities you've surfaced.xe2x97x8f Scour relevant tools, the internet, and social media to find relevant journalist requests to bring to our writers.xe2x97x8f Be the go-between and PR point of contact at TTA for journalists and our Writing teamxe2x97x8f Collaborating with our Writers to generate ideas for campaigns and outreachHow your success will be measured:xe2x97x8f Number of links and coverage achievedxe2x97x8f Number of reactive PR opportunities brought to the teamxe2x97x8f Site DR growthYour skill set includes:xe2x97x8f You've earned links and coverage by conducting ongoing reactive PR activity and maintaining relationships with journalists and bloggers across the tech space.xe2x97x8f Able to generate both reactive and proactive PR opportunities, finding what works best and driving improvements.xe2x97x8f Experienced in using several Digital PR tactics, utilizing various tools and techniques that connect you with potential opportunities in an efficient manner.xe2x97x8f You've earned links and coverage by conducting ongoing reactive PR activity.xe2x97x8f Experience ideating and running content campaigns that have earned links through outreach.xe2x97x8f Building outreach lists of relevant journalists/sites and securing coverage.xe2x97x8f You live and breathe on the platforms where journalists place requests for expert commentary.xe2x97x8f You're a planner. You know the right times, places, and significant moments in the year to conduct outreach and you've already got campaigns ready to outreach.xe2x97x8f Follow up on coverage to convert mentions to linksxe2x97x8f You can analyse and report on the success of a campaign.Nice to haves:xe2x97x8f You have existing relationships with journalists at top-tier media publications that we can leverage.Load shedding: You must be able to guarantee power and internet during working hours.

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