Job Description

Our client in the Support Service industry is currently looking for a Digital SEO Copywriter, in Cape Town, Western Cape.Responsibilities:

• Responsible for creating engaging and compelling online content for their betting audience.
• Serve as the digital teams primary writer for blog posts, web pages, long-form articles, and external forums the primary objective is improving the company's organic search results, expanding its online digital audience, and helping grow online revenue as well as providing on-page content and other needed content.
• Write high-quality, error-free, original, and engaging long-form sports/gambling copy
• Work with the design team in the visual selection process for every copy to drive user experience, e.g. infographics.
• Take complex topics and break them down into digestible, engaging, shareable content.
• Developing both new articles/pages and optimizing/rewriting existing pages/articles.
• Develop content plans/topics aligned to the broader SEO strategy.
• Keyword research/topic generation.
• Write compelling copy focussed on keyword research/target keywords with SEO and conversion in mind.
• Research and fact-check thoroughly to ensure accuracy and effectiveness.
• Publish blog posts and web content on WordPress according to content calendar.
• Collaborate cross-functionally for content ideation.
• Build and implement initiatives to help increase organic traffic to the website.
• Work quickly and deliver content consistently, accurately, and on time.

• Bachelors Degree, preferably in Marketing, Communication, English, or journalism
• Must have a Copywriting certification.
• 5 years experience working within a digital role as a copywriter; producing digital content.
• GAIQ certification (Google Analytics Certification) is an advantage.
• Requires specialized knowledge of copywriting, editing techniques, and processes relating to SEO and the development of written and print content
• Experience using SEO Tools and Google Analytics for measuring and reporting.
• Exposure/knowledge of the sports betting and online gaming/casino industry is a strong advantage.
• Excellent writing career.
• Portfolio proof of ability will be requested.

• Dependent on qualifications and experience.

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