Job Description

Pepkor Speciality has an opportunity for a Direct Marketing Campaign Specialist to join our dynamic team. In this role, you will leverage customer data to optimize marketing campaigns, ensuring maximum response rates. You will play a key role in analyzing data, developing actionable insights, and reporting campaign performance to stakeholders, all while adhering to agreed timelines
Qualifications

• A 3-year Marketing or related commercial diploma or degree which includes Direct Marketing

• Minimum of 2 years working experience in Direct Marketing with experience in driving Digital Marketing campaigns via SMS and email channels.
• Experience with Enterprise Campaign Management software e.g. Adobe Campaign, Salesforce Marketing Cloud, SAS Marketing, IBM Marketing Solution
• Working knowledge of Digital Marketing initiatives
• Strong organizational skills and ability to manage time and multiple priorities with a variety of internal and external stakeholders
• Attention to detail and accuracy is critical
• Analytical thinking demonstrates strong problem-solving abilities
• Strong numerical ability
• Work well under a pressurised environment
• Excellent communication skills, ability to develop and maintain lasting relationships internally and externally

• Prepare a direct marketing campaign calendar based on each business objective across channels and to various sub-segments of customers
• Ensure direct marketing campaigns are delivered on time and within budget (ad hoc regularly re-used campaigns)
• Research and advise a segmentation of the customer subsets within each brand
• Extract and prepare monthly reports as per agreed requirements

Pepkor