Direct Response Copywriter

Cape Town, Western Cape, South Africa

Job Description


DR Copywriter wantedAbout Kendago:is a global, premium digital advertising group specializing in direct response marketing. We are seeking a skilled and creative copywriter to join our CRO (Conversion Rate Optimization) team. As a DR Copywriter, you will play a crucial role in enhancing the promotional materials for some of the most successful direct-to-consumer (DTC) brands.Responsibilities:Remote, Part-time, with possibility of going full-time:

  • Work remotely with the potential for transitioning to a full-time role based on performance and business needs.
Support the CRO department:
  • Collaborate with the Conversion Rate Optimization team to enhance the funnels of leading DTC brands.
Conduct independent research:
  • Thoroughly research target audience, product/brand, price points, offer, and funnel/buyer journey.
Manage tasks and deadlines:
  • Efficiently organize and manage tasks, ensuring timely completion based on project deadlines.
Conceptualize and provide "hook" ideas:
  • Generate creative concepts and compelling hooks to captivate the target audience.
Proofread all work:
  • Ensure accuracy and quality by thoroughly proofreading all written materials.
Proficient in project management tools:
  • Comfortably navigate Monday.com project management platform, Google Docs & Sheets, and Slack for seamless collaboration.
This is an exceptional opportunity to contribute to the success of the most prominent brands in the DR space and be a key player in the dynamic field of digital advertising.Ideal candidates for this role must have a background in direct response (DR) marketing. Applicants without DR experience are not relevant and are discouraged from applying. We are specifically seeking individuals with a proven track record in crafting successful D2C funnel sales copy, including Video Sales Letters (VSLs).Buzz words: VSL , direct response , D2C,Biz Dev:
CRORemote/Hybrid:
RemoteIdeal Candidate shouldBe born and raised in the USA:
  • Demonstrate a strong understanding of the cultural nuances and preferences of the US market.
Be a critical thinker and creative writer:
  • Possess the ability to think critically and creatively to craft compelling copy.
Have a proven track record:
  • Showcase a successful history of writing promotional D2C funnel sales copy, including Video Sales Letters (VSLs).
Have wide knowledge of funnel optimization and LTV creation:
  • Exhibit expertise in optimizing sales funnels and creating strategies to enhance customer Lifetime Value (LTV).
Understand direct response/direct-to-consumer marketing principles:
  • Display a solid comprehension of direct response marketing principles, goals, and metrics.
Have excellent English writing and grammar skills:
  • Demonstrate proficiency in English writing and grammar to maintain high-quality communication.
Be detail-oriented and a multi-tasker:
  • Prioritize tasks effectively, shift gears, and meet deadlines with precision.

Kendago

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Job Detail

  • Job Id
    JD1347039
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Cape Town, Western Cape, South Africa
  • Education
    Not mentioned