Job Description

This company is an ecommerce retailer founded in 2013 selling 500 sun protection products across 30 brands, mainly to a UK customer base. We have a 350k+ annual revenue plus a small team based in Worthing, UK currently alongside two purpose-driven founders with 20+ years of experience running retail businesses. Our vision is to become the UK ecommerce authority on sun protection and skincare and enhance product transparency and customer decision making in this sector. We believe this will reduce customer stress, enable more confidence and enjoyment in the sun, as well as enhance customer life expectancy by mitigating the dangers of the sun.

Hiring Context

Our ecommerce sales on our website grew by over 166% May-August 2024 vs. May-August 2023, but our ecommerce proposition needs a lot of work and focus and we have no one fully focused on this, so we are looking to hire our first full time ecommerce role, alongside a marketing role. We are also running a rebrand project to complete December 2024 and will have a websiterefresh carried out Jan-March 2025, which this role will be helping to lead, prior to a relaunched name, domain, website and look for April 2025.

Position Overview

We are seeking a data-driven

Ecommerce Performance Executive

to oversee and optimize the analytical and performance aspects of our sun and skin care focused eCommerce site. This role will be responsible for driving the site's performance, handling promotions, managing CRM and customer attribution, as well as monitoring site KPIs. The ideal candidate is results-oriented with a strong analytical background, capable of using insights to drive eCommerce growth and elevate customer experiences through data-backed decision-making.

Key Responsibilities

Site Trading

: Drive online sales by analysing eCommerce trading performance and identifying growth opportunities.

Promotions Management

: Oversee and optimise promotional strategies to ensure we are efficient with our stock and margin to maximise gross profit.

Performance Marketing

: Manage and optimise paid channels, ensuring campaigns meet sales and acquisition goals.

KPI Monitoring

: Track and report on key site metrics to monitor and improve site

A/B Testing & Site Optimisation

: Conduct A/B tests to enhance conversion rates, SEO and user experience.

Customer Attribution

: Analyse customer journey and attribution data to refine targeting and engagement.

CRM Oversight

: Manage CRM systems to enhance customer retention and drive lifetime value.

Website Build:

Manage the selected development agency to oversee the Shopify brand refresh, ensuring the project hits the desired outcomes, time and budget.

App and Integration Management:

Ensuring an efficient ecosystem of apps and integrations are managed correctly to enhance the customer experience.

Oversee Analytics

: Track and analyse performance metrics to guide data-driven

Reporting Creation:

Provide detailed performance reports to, including key metrics and sales trends to measure performance and highlight recommendations

Budget Control

: Plan, manage, and optimise the eCommerce budget to maximise

Customer Insights

: Gather and analyse customer feedback to inform product assortment and content strategy.

Team Collaboration:

Work closely with internal and external teams, including the web agency, the ecommerce content executive and the UK leadership team, to ensure cohesive ecommerce strategies and execution

Experience

eCommerce Growth

: 5+ years and a proven track record in driving revenue and growth for an ecommerce business.

Data Analysis

: Strong data-driven background in ecommerce analytics platforms, for data-driven decision-making.

Performance Marketing

: Hands on experience with paid channels, PPC, and performance marketing strategies.

Platform Knowledge

: Proficient with the Shopify ecommerce platform.

CRM Experience

: Hands-on experience with CRM systems for customer retention and segmentation.

KPI Tracking

: Skilled in monitoring eCommerce KPIs and making data-driven decisions.

Testing Proficiency

: Experience with A/B testing tools and methodologies to enhance performance.

Customer Insights

: Ability to analyze and act on customer attribution and journey

Multi-brand Handling

: Familiarity managing a portfolio of multiple brands, ideally within beauty or skincare.

Digital Marketing

: Hands-on experience with PPC, SEO, email, and affiliate

UX/UI Insights

: Experience with UX/UI best practices and testing tools like Google

Budget Management

: Track record of effectively managing budgets to meet business goals.

Skillsets

Analytical Skills

: Strong aptitude for interpreting data to guide decisions.

Attention to Detail

: Precision in tracking and analysing performance metrics.

Project Management

: Capable of managing multiple initiatives and testing

Customer Focus

: In-depth understanding of customer behaviour to improve

Technical Proficiency

: Familiarity with Shopify, Google Analytics, PPC, CRM tools, and eCommerce tracking systems.

Team Player

: Able to work effectively with content and creative teams.

Communication Skills

: Strong verbal and written skills for internal and external

Problem Solving

: Proactive approach to troubleshooting and optimising the customer journey.

Financial Competency

: Decent financial literacy with a strong understanding of output margin and the bottom line impact from decisions.

What We Offer

Cape Town Team HQ:

We are going to build and grow a Cape Town office which you can work from.

Growth Opportunities:

Be part of a growing company with the potential to expand your role as the business scales.

Competitive Compensation:

Offering a competitive salary commensurate with
Job Type: Full-time

Pay: Up to R50000,00 per month

Work Location: In person