Job Description

Responsibilities:

• Develop and implement comprehensive marketing strategies for their global web shops, considering the unique characteristics and preferences of various target markets.
• Lead and manage the internal marketing team and external suppliers, overseeing SEO, SEA, and other digital marketing tasks to ensure seamless execution of campaigns.
• Utilize your deep understanding of marketing tactics for Ecommerce businesses to optimize conversion rates, customer acquisition, and customer retention.
• Analyze market trends, customer behavior, and competition to identify growth opportunities and implement data-driven marketing strategies.
• Collaborate closely with the product and content teams to ensure alignment of marketing efforts with product launches and promotions.
• Monitor and report on key performance indicators (KPIs), providing regular updates on the effectiveness of marketing initiatives and making data-driven recommendations for improvement.
• Stay updated with the latest trends and best practices in Ecommerce marketing, sharing knowledge with the team and implementing innovative approaches to enhance marketing efforts.
• Implement A/B testing and other optimization techniques to continuously improve marketing performance and user experience.
• Work closely with the global sales team to support their efforts with effective marketing materials and campaigns.
• Foster a positive and collaborative work environment, serving as a good team player

Requirements and Qualification:

• Bachelor's degree
• Proven experience of 8-10 years in marketing operations, with a significant focus on Ecommerce marketing strategies and tactics.
• Deep understanding of SEO, SEA, and digital marketing best practices for Ecommerce businesses.
• Excellent leadership skills with the ability to drive and motivate the internal marketing team and external suppliers to achieve marketing goals.
• Flexibility to work flexible hours to accommodate the needs of a global role.
• A positive attitude, a go-getter approach, and the ability to take initiative and ownership of projects.
• Strong analytical skills to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Experience in managing marketing operations for global web shops will be highly advantageous.
• Proficiency in English (additional language skills are a plus).
• Additionally, as our E-Commerce business continues to expand, this role has the potential to evolve into a leadership position, with responsibilities encompassing team management and guiding the growth and success of the E-Commerce team.

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This position is based on-site in Paarl, Western Cape.
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