Job Description

Job Overview:

We are seeking a data-driven and creative

Email Marketing Specialist

to develop, execute, and optimize email campaigns that engage audiences, nurture leads, and drive conversions. This role involves crafting compelling email content, managing automation workflows, analyzing performance metrics, and implementing strategies for continuous improvement.

Key Responsibilities:

Develop and execute email marketing campaigns, including newsletters, promotional emails, automated drip campaigns, and multi-step email marketing flow campaigns Write clear, engaging, and persuasive email copy that aligns with brand voice and marketing goals Segment audiences and personalize email content to maximize engagement and conversions Manage and optimize email automation workflows and A/B testing strategies Monitor key performance metrics such as open rates, click-through rates, and sales, adjusting strategies accordingly Ensure email deliverability best practices and compliance with regulations such as CAN-SPAM and GDPR Collaborate with design, content, and marketing teams to enhance email effectiveness Stay up to date on email marketing trends, tools, and best practices

Qualifications:

Bachelor's degree in marketing or equivalent experience required

Proven experience in email marketing or digital marketing Proficiency with email marketing platforms such as Klaviyo, Mailchimp, or HubSpot Experience with writing emails specifically for product sales Strong copywriting and editing skills Knowledge of audience segmentation and personalization strategies Familiarity with analytics tools and A/B testing Understanding of email compliance laws and best practices for deliverability Ability to work independently and collaborate effectively within a team

Why Join Us?

Opportunity to have a direct impact on customer engagement and business growth Collaborative and fast-paced work environment Competitive salary, benefits, and professional development opportunities
If you are passionate about crafting impactful email campaigns and driving measurable results, we would love to hear from you. Apply today.

Job Type: Part-time

Pay: Up to R15000,00 per month

Expected hours: No more than 20 per week

Application Question(s):

Please tell us about your experience with email marketing.
Education:

Bachelors (Required)
Experience:

Klaviyo: 2 years (Required)
Location:

Cape Town, Western Cape (Required)
Work Location: In person