Core Description
Act as the single point of contact for the overall Organizationxe2x80x99s Marketing, Public Relations, Branding and Communications (internally and externally) function. Provide direction, integrate and manage the Organizationxe2x80x99s Communications, PR, Branding and Marketing Strategy and budget in totality. This will be done in conjunction with the Organizationxe2x80x99s teams, Client Portfolio Management teams and the Market Segment Units as well as all other internal (including Corporate) and external leadership to ensure a positive Client experience.Key Performance:
xc2xb7 Accountable for the Brand custodianship and application within Organization.
xc2xb7 Overall accountability for Organizationxe2x80x99s Public Relations function (internal and external) in collaboration with Group Corporate Communications.
xc2xb7 Position, Implement and Manage the Organizationxe2x80x99s Marketing and Communications portfolio.
xc2xb7 Exposure of the Organizationxe2x80x99s brand with effective use of Through the Line campaigns.
xc2xb7 Develop the Marketing strategy and business plan working with other cross functional teams.
xc2xb7 Provide direction for the evolution and integration of, the Marketing strategy, in collaboration with the Organizationxe2x80x99s teams and Corporate Function.
xc2xb7 Develop and manage the Organizationxe2x80x99s Marketing budget inclusive of Branding, Event Management and Public Relations activities.
xc2xb7 Formulate the Communications & Promotions strategy, priorities and implementation plans.
xc2xb7 Oversee the delivery of Organizationxe2x80x99s related Communications & Promotions.
xc2xb7 Define supplier scope of work or scope of services and guide the procurement process to ensure right mix of suppliers fit for Organization's needs.
xc2xb7 Monitor the effectiveness of Communications & Promotions activities and adapt accordingly.
xc2xb7 Formulate Events and Sponsorships strategy priorities and implementation plans.Educationxc2xb7 NQF 7: 3 year DegreeExperience
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