Job Description

Hello. Wexe2x80x99re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, wexe2x80x99re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands xe2x80x93 including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum xe2x80x93 through a unique combination of deep human understanding and trusted science. Whatxe2x80x99s more, wexe2x80x99re achieving it in a company that wexe2x80x99re in control of. In an environment that wexe2x80x99re co-creating. And a culture thatxe2x80x99s uniquely ours. Care to join us. It isnxe2x80x99t a question.With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, wexe2x80x99re uniquely placed to do this and to grow a strong, successful business.This is an exciting time to join us and help shape the future. Itxe2x80x99s an opportunity to be part of something special.About the roleAs the Expert Marketing Manager, you will be responsible for the development and deployment LOC Expert Marketing Health Care Professional Strategy including Where To Play, How To Win and Expert Healthcare Professional Activation Plans for priority brands in collaboration with BU Expert Marketing, LOC Marketing, Omni-CH, Media, CBIA, Medical and Comex (where relevant) teams.Setting high performance standards with a growth mindset, your role will be crucial to improve Key Expert Brand Performance Measures: Average Weekly Recommendation (AWR), Share of Recommendation (SOR) and Brand Recommended Most Often (BRMO). The role involves being the ambassador to drive the recognition of value add of Expert Marketing in LOC level and deliver our overall company goals consistently demonstrating 3 key behaviours of Haleonxe2x80x93 Keep it human, Do what matters most and Go beyond.Key responsibilitiesExpert Strategy and Planning

• Owns, develops, and deploys the LOC Expert Marketing Strategy for related brands and categories in line with BU and Global Expert Programme.
• Provides market input for expert strategy and plans, develops, and represents LOC during BU/ global market visits.

A&P Management and Brand Activation:

• Owns A&P Management in line with brand objectives, ensures strong ROI and sufficiency of spent in every activity.
• Leads the adoption/adaptation of relevant content and manages the approval process for a set of priority brands to achieve expert targets.
• Builds brand cycle plans and collaborates with Omni-CH Activation Lead to transform plans into consistent expert journeys via multiple channels.
• Owns the creation of Digital, Media and Social Media assets for both Halo and Hero campaigns.
• Leads the launch of key innovation on expert channel following BU Expert Marketing guidance.

Market Analysis, Expert Data and Insights:

• Identifies Expert insight gaps for a set of Priority Brands and develops action plans to address these gaps.

HHP and Digital Enhancement:

• Enhances HHP (Haleon Health Partner website) content (brand/category) and drives assets for campaign activation including webinars, e-mails etc.
• Collaborates with Omni-CH Activation Lead and Media teams to build the digital ecosystem per priority brands in line with brand objectives.

HCP and HCO Partnership:

• Develops strong networking with Key External Experts (KEEs) / HCOs (associations, societies, universities etc.) and collaborates with them for marketing activities leading speaker advocacy.
• Participates on Conferences and Congresses on exhibition stand and leads the implementation of scientific programmes, organises conferences, workshops, webinars for HCPs to drive trust and equity.

Drive performance with FF team:

• Collaborates with BU SFE and LOC Medical and Training teams to support creation and planning of training material for LOC Expert Field Force.
• Engages & energizes field team (F2F and Remote) on the Expert strategy and cycle plans for a set of Priority Brands across the market.
• Supports FF teams for L&L activations.

Compliance and Security:

• Maintains compliance with relevant regulations and industry standards.
• Delivers management monitoring and reporting on the application and tracking of appropriate governance policies across global expert engagements such as HCP interactions and payments, audits/assessments, contracts, data disclosure, HCP payments, metrics, etc. Leads the Management Monitoring for Scientific Engagements, KEE Engagements, and Sampling in line with SOPs (Standard Operating Procedure).

Qualifications and skillsEssential

• Bachelorxe2x80x99s degree in marketing, Health Science, or related discipline.
• 5 years business experience with 3+yearsxe2x80x99 experience in Marketing including HCP and/or Medical Marketing preferably with different market operations experience.
• Experience in digital marketing is a plus.
• Brand/product marketing experience, from developing brand strategy to implementing marketing & sales programs with evidence of performance, ideally for an HCP audience.
• Ability to understand science and work with medical and R&D to co-create, understand, and communicate (verbal and written) scientific information to both professional and commercial audiences.
• Significant experience in developing differentiated content by working with insights and creative healthcare agencies and adapting this content across multiple markets and channels-such as eSales aids, journals, conferences, and digital platforms.

Preferred

• Developing and maintaining relationships with various stakeholders and quickly establishing trust-based, credible relationships.
• Ability to manage complex, matrix environments including global relationships and integrating stakeholder perspectives to encourage, brand vision, execution and full xe2x80x9cBuy Inxe2x80x9d both at LOC, BU, and senior stakeholder level.
• Good understanding of digital capabilities and KPIxe2x80x99s
• Data gathering and analysis skills.
• Ability to think strategically, effectively manage projects & timelines and communicate through strong verbal and presentations skills.
• Ability to lead through collaboration, networking, and influence.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.Diversity, Equity and InclusionAt Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.Wexe2x80x99re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleonxe2x80x99s compliance to all federal and state US Transparency requirements.

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